Yesterday I wrote about the need to begin over and over again, to never give up, to take our punches and then try again. It’s also important to understand that it’s okay to try a lot of different avenues. You don’t need to beat your head against the wall trying the same idea over and over again until you get it to work. Give your idea a fair shake, but if it feels like the battle of your life and the fun’s drifted out of it, there’s nothing wrong with cutting your losses and going in another direction.
A friend recently told me that some members of her family don’t think highly of her because she’s not focused enough, because she’s taken her life in so many different directions. But they’ve been purposeful. She’s taken up new ideas with enthusiasm and the desire to learn something new. It takes courage to have curiosity, and it makes for a rewarding life. She wouldn’t have it any other way, and neither would I!
There’s no universal rule that says we need to be one-dimensional, that says if we get this degree or have that job then this has to be our sole purpose. I always love to meet people who mix it up – dancers who are passionate about zoology, physicists who love to cook, corporate attorneys who design clothing. It’s a healthy thing to follow our interests wherever they lead. It’s important to explore and grow. That’s what this life is all about – taking in all the wonder that the world has to offer and then finding a way to give it meaning in the pursuit of a worthwhile way to spend our time.
So you go right ahead and wander. Travel with conviction, and make it valuable for you and for others. Keep your head up, your eyes open, and your ears attuned to your surroundings. You’ll be amazed by all you find on your journey.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
1 thought on “Beginning: Wander With a Purpose”
SO true! I find it refreshing when people have so many interests and aspirations that are unrelated. Managing multiple directions is what keeps people going and is often what makes them unique. No one should be defined by just their job or career. I know I’ve always got my mind preoccupied with several interests and goals, and I try to get involved in a variety of unrelated fields that interest me through volunteering, networking or just simple learning. Whether it’s marketing career interests or my wish to open up my own restaurant (I’m a huge foodie) one fine day…..it’s nice to not settle for just one path and instead wonder about the different opportunities out there and see where life will take you. After all, …..”wandering” can be worthwhile if it’s something you enjoy doing.
SO true! I find it refreshing when people have so many interests and aspirations that are unrelated. Managing multiple directions is what keeps people going and is often what makes them unique. No one should be defined by just their job or career. I know I’ve always got my mind preoccupied with several interests and goals, and I try to get involved in a variety of unrelated fields that interest me through volunteering, networking or just simple learning. Whether it’s marketing career interests or my wish to open up my own restaurant (I’m a huge foodie) one fine day…..it’s nice to not settle for just one path and instead wonder about the different opportunities out there and see where life will take you. After all, …..”wandering” can be worthwhile if it’s something you enjoy doing.
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