“The important work of moving the world forward does not wait to be done by perfect men.” ~ George Eliot, British writer
Yesterday’s post was a call to action and it caused me to think about all of the things that may prevent us from acting, from getting our creative ideas out into the world. We’re afraid of criticism, we’re afraid we don’t know enough, and we’re afraid that our ideas just aren’t good enough. I don’t think that fear is the main reason we fail to act. I think it’s our addiction to perfection. I get this need on a very serious level. I used to pride myself on my perfection. I gleaned most of my self-worth from it, and in the process I wasted a lot of time. And time is more valuable than perfection.
Our addiction is well-justified: we are highly protective of our intellectual property (with good reason) and we want to find our groove before we offer the big reveal. But here’s the rub: we find our groove by acting on our ideas and collaborating with others. We can’t find our way by sitting on our couch. We have to get out into the world and try our ideas on for size as we let others do the same. Perfection stands in stark contrast to that truth. Perfection leaves us sitting on the couch.
Get out the chisel and break yourself free of the need to be perfect because it’s not a need at all. It’s a perception, a legacy system that needs to be left behind if we are going to progress. Thank that tiny voice of perfection for its input, turn the volume all the way down, and get your creative work done. The world needs you just as you are – perfection not required.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“The important work of moving the world forward does not wait to be done by perfect men.” ~ George Eliot, British writer
Sometimes I feel like you are writing just for me…this is one of those posts. I am reading out of order and seeing your journey towards the big move…I like it!
LikeLike
Thank you so much! I’m so glad you’re enjoying the posts. And yes, I am writing for you 🙂
LikeLike