If you look at my resume, you’ll see a wide variety of experiences. I’ve worked in 6 industries, companies both big and small, and become a purveyor of so many hats that it’s hard for anyone to put me into a traditional box. This is all by my own design. There are lots of interesting pieces in there, and a person recently asked me how all of this hangs together. (I think he really wanted to ask me what I’m up to!)
I actually do have a box, and it’s one I lovingly crafted myself that proudly carries the sign “puzzle solver”. I love puzzles of all kinds, literal and figurative. I like figuring out how all of the pieces fit to form the cohesive whole. I love the details as much as I love the big picture. I love science and art with equal fervor; sometimes I like to work independently and sometimes I like to work with others. Who, What, When, Where, Why, and How are close friends of mine. I use them in my every day conversations as much as possible. For me, pursuit and discovery equal joy.
Companies are made up of lots of little parts and because I like to be an orchestrator, I need to have an intimate understanding of those little parts. So I took different jobs in different industries to learn different skills and meet different kinds of people. This is why relationship-based jobs are so much fun to me; they give me the chance to figure out what makes people tick and that “thing” is different for everyone. I like to know what gets people jazzed and figure out how to give them more of it. People are endlessly fascinating and confounding to me because they are always changing. It’s impossible to be bored with studying them. Each one is so unique.
And I think that may just be the key to building a lifetime career you love – go try all different sorts of things. Don’t be so concerned about how it all fits together in the moment. I didn’t know this love of puzzles would begin to coalesce for me; I just hopped on opportunities that gave me a chance to learn something new. And with every experience, I took what I learned and applied it forward. All you really need is a sense of curiosity, and the insight will take care of itself.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
If you look at my resume, you’ll see a wide variety of experiences. I’ve worked in 6 industries, companies both big and small, and become a purveyor of so many hats that it’s hard for anyone to put me into a traditional box. This is all by my own design. There are lots of interesting pieces in there, and a person recently asked me how all of this hangs together. (I think he really wanted to ask me what I’m up to!)
Christa,
I think “job” is an antiquated notion of our industrial past. In the information era, employees are now really looking at what interests them and they are going for it. That’s why surveys point out that employees will change several “jobs” during their life-spans. By contrast, a career is flexible, flowing, and adaptable to change. It is much more accurate to describe ourselves as solo-entrepreneurs, freelancers and consultants in the new era. We bring unique and different skills to the table and the market absorbs us. When our employer no longer needs us–or we lose interest–we get another gig. In this knowledge age, we work on projects and assignments for individuals and companies. As long as we can pay the bills, this can be much more exciting than a tradition, 30-year-old career path. You now have the freedom to sign up for gigs according to your tastes and preferences rather than work for the man, wear a three piece suit, necktie, carry a briefcase and catch red-eye flights. A lot of employees are already pursuing this lifestyle. Cheers.
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