I recently had a conversation with a mentor who wanted to give me some food for thought. As someone who often wears my heart on my sleeve and my feelings on my face, she told me about some advice that her mother gave her a long time ago: “No one ever said you had to show all 52 cards.” This stunned me.
For the past couple of years I’ve been doing a lot of work on getting to my true nature and at every turn letting my authenticity have the reigns. In this time, I’d never realized that I could still be authentic and not give away the farm. Subconsciously, I’d equated the two.
Putting on my writer’s hat, this idea makes a lot of sense. It would be possible in one paragraph to tell a reader the entire plot of a book though if we gave away the ending up front, the reader would miss all of those wonderful nuggets that are embedded in the middle of the story. They’d know the final destination, but they wouldn’t have the benefit of the lessons learned along the way.
Similarly, if someone sat us down the moment we were born and said, “Look kid, this is how it’s going to play out for you,” we’d miss out on the act of living and all of the guess-work and experimentation that it involves. When we meet a new person, part of the fun of getting to know him is learning about his life one story, one moment, at a time. The mystery is fun.
There is so much joy in not knowing, wondering, hypothesizing, guessing, rethinking, and tinkering. If we just throw everything out on the table all at once, we lose the power of context, surprise, and delight. When you’re starting new, it’s worthwhile to consider letting your authenticity seep out a bit a time. Let that new fact about you, your history, and your abilities be fully appreciated morsel by morsel. A bit of suspense and intrigue has made many a work of art all the more interesting to experience. And remember, you’re a work of art, too.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I recently had a conversation with a mentor who wanted to give me some food for thought. As someone who often wears my heart on my sleeve and my feelings on my face, she told me about some advice that her mother gave her a long time ago: “No one ever said you had to show all 52 cards.” This stunned me.
Very very true. (and it’s always interesting to learn what people’s perceptions or images or preconceptions of you are by how they react to a new piece of data) A diamond is a whole entity, but you don’t see all the facets of it at the same time. 🙂
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Christa,
I think you should write about what you feel you are comfortable with at that point in time. You don’t have to give away the farm if you don’t want to, but we appreciate you for wearing your heart on your sleeve and for just being you. Of course, we are a support system for you, so it is important to remember that all audiences may not be the same. In the end, I think your ability to reveal so much about your own life reflects the kind of person you are. The catharsis you feel is also the catharsis that you reveal. Your stories also help us to relate to you better, since we have also been there. That’s why your stories resonate with your target audience. Keep up the great work. Cheerio.
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