On Friday I organized an innovation session at work to get a broad cross-section of my business partners to consider new product ideas that we should explore in 2010. Each exercise we did had a prize associated with it, and for one of those exercises I won a black moleskin appointment book. I keep all of my appointments in my calendar in my phone, so I wasn’t quite sure what to do with this appointment book. It’s much too sleek to let it go to waste.
I decided to record my daily “big thoughts” – inspirations for these blog posts, things I did especially well each day, and great opportunities for learnings. For the past two days, I’ve found myself recording new ideas and resources that I should tap for my various projects. This tiny black book has become a book of intentions.
For some time now I’ve been searching for and crafting the perfect filing system – a single place to keep all of my links, magazine articles, references grouped by project. I haven’t been able to find that place just yet. I’ve tried my own excel spreadsheets, my Google inbox, Evernote, a number of online resources, an intricate paper filing system, etc. It seems I’ve tried just about every option and each falls short a bit. With the entry of this little black book, I realized that maybe that perfect filing system doesn’t exist, and maybe it doesn’t have to. Perhaps items of interest can, and should, be stored separately.
I started to image this little black book a year from now, pages and pages filled with inspirations, or at least pieces of inspirations. I imagined myself flipping back through its pages and being inspired all over again by the notes and messages scrawled across its pages in my own handwriting. Perhaps to build an extraordinary life we all need a place to record our wildest learnings and dreams. Perhaps in our commitment to write down these dreams, we have the greatest chance of bringing them to life.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
On Friday I organized an innovation session at work to get a broad cross-section of my business partners to consider new product ideas that we should explore in 2010. Each exercise we did had a prize associated with it, and for one of those exercises I won a black moleskin appointment book. I keep all of my appointments in my calendar in my phone, so I wasn’t quite sure what to do with this appointment book. It’s much too sleek to let it go to waste.
Christa Avampato 
I use Moleskin notepads. I think Dean Bruner does also!
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That’s so funny, Stephen! I love it 🙂
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