On Friday I organized an innovation session at work to get a broad cross-section of my business partners to consider new product ideas that we should explore in 2010. Each exercise we did had a prize associated with it, and for one of those exercises I won a black moleskin appointment book. I keep all of my appointments in my calendar in my phone, so I wasn’t quite sure what to do with this appointment book. It’s much too sleek to let it go to waste.
I decided to record my daily “big thoughts” – inspirations for these blog posts, things I did especially well each day, and great opportunities for learnings. For the past two days, I’ve found myself recording new ideas and resources that I should tap for my various projects. This tiny black book has become a book of intentions.
For some time now I’ve been searching for and crafting the perfect filing system – a single place to keep all of my links, magazine articles, references grouped by project. I haven’t been able to find that place just yet. I’ve tried my own excel spreadsheets, my Google inbox, Evernote, a number of online resources, an intricate paper filing system, etc. It seems I’ve tried just about every option and each falls short a bit. With the entry of this little black book, I realized that maybe that perfect filing system doesn’t exist, and maybe it doesn’t have to. Perhaps items of interest can, and should, be stored separately.
I started to image this little black book a year from now, pages and pages filled with inspirations, or at least pieces of inspirations. I imagined myself flipping back through its pages and being inspired all over again by the notes and messages scrawled across its pages in my own handwriting. Perhaps to build an extraordinary life we all need a place to record our wildest learnings and dreams. Perhaps in our commitment to write down these dreams, we have the greatest chance of bringing them to life.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
On Friday I organized an innovation session at work to get a broad cross-section of my business partners to consider new product ideas that we should explore in 2010. Each exercise we did had a prize associated with it, and for one of those exercises I won a black moleskin appointment book. I keep all of my appointments in my calendar in my phone, so I wasn’t quite sure what to do with this appointment book. It’s much too sleek to let it go to waste.
I use Moleskin notepads. I think Dean Bruner does also!
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That’s so funny, Stephen! I love it š
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