I was in DC a few weekends ago and met up with a bunch of friends from business school. One member of the group who is more a classmate than a friend of mine criticized Jackson Pollock and his work, citing that even he could drip a bunch of paint on a canvas. (And this guy doesn’t have an artistic bone in his body!) At the time, I had no words to explain Jackson Pollock, and I was really upset by the guy’s criticism. I like Pollock’s work very much, though must confess I never understood it. I just love the patterns, colors, and textures of it.
As luck, and karma, would have it, today I found out why I love Jackson Pollock. If only I had read Matthew May’s book In Pursuit of Elegance before my DC trip! May explains the genius of Pollock’s work, thanks to the research of Richard Taylor, a physicist from Australia.
After studying Pollock’s work in connection to his physics research, Taylor recognized that Pollack built his paintings based upon fractals: “repetitive patterns nested within each other that remain the same at differing scales of magnification…[fractals] are simple rules…that create beautifully organized and highly complex designs [that are pleasing to the eye].” Trouble is Pollock died in 1956 and fractals weren’t discovered until 1975. Pollack lived and died ahead of his time, precisely 19 years ahead of his time.
I have been thinking about fractals all evening, their importance to physics, to Pollock, and to every day life. In a very real sense, our core values are fractals: repeating patterns that remain constant, even when examined up close. We don’t abandon them at our front door or in certain company. They stay with us and play themselves out in every area of our lives. From those simple values (aka, simple personal rules) – honesty, kindness, loyalty – we build complex, intricate relationships that form the very foundation from which all our life experiences grow. Fractals make art, and life, appealing to the eye, the mind, and the heart.
Lest we think that life is all about politics and facades and putting on airs – it is not. Life is about getting down to the simple matter of what matters to us. At the end of the day, what really counts? What do we want to be known for? What are the constants that underlie who we are, under all circumstances? It’s those things, those constant, consistent patterns, and their intersections that help us build beautiful lives.
The image above is of Blue Poles by Jackson Pollock. It recently sold for $40M.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I was in DC a few weekends ago and met up with a bunch of friends from business school. One member of the group who is more a classmate than a friend of mine criticized Jackson Pollock and his work, citing that even he could drip a bunch of paint on a canvas. (And this guy doesn’t have an artistic bone in his body!) At the time, I had no words to explain Jackson Pollock, and I was really upset by the guy’s criticism. I like Pollock’s work very much, though must confess I never understood it. I just love the patterns, colors, and textures of it.
