Today I started reading In Pursuit of Elegance by Matthew May. May’s premise in the book is that what’s not there – in a product, a service, a piece of art, a book – often trumps what is. 12 pages in and I am completely hooked. It’s about what we choose not to do that shapes as our lives as much as what’s on our to-do list. It’s about editing, making decisions, and taking away the unnecessary so that the necessary can shine.
May quotes a lot of sources, referencing everything from ancient Chinese proverbs to pop culture. It never feels contrived, forced, or overly ambitious. He is making connections between seemingly disparate ideas, and teaching us how to live a more valuable, satisfying life in the process.
Early on, May quotes Jim Collins’s now infamous essay that he wrote for USA Today on the subject of “stop-doing.” Collins says, “A great piece of art is composed not just of what is in the final piece, but equally what is not. It is the discipline to discard what does not fit – to cut out what might have already cost days or even years of effort – that distinguishes the truly exceptional artist and marks the ideal piece of work, be it a symphony, a novel, a painting, a company, or most important of all, a life.”
It’s these last two words that got me. I understand editing a novel, a piece of music, a company. We spend a lot of time, maybe most of our time, stuffing our lives full of experience, people, places, and things. We do more and more and more to the point that we can’t remember what we did 10 minutes ago. So what if we did and said less and less and less. What would our lives look like then? What if we only put the precious time we have with one another toward things that passionately, ardently interest us? How would we be different, and how would the world around us be different? Could we actually have a greater positive impact by focusing on the precious few things that really matter to us rather than the mediocre many?
Jazz great John McLaughlin said, “All the music that was ever heard came from the inner silence in every musician.” I extend that quote to say that every human accomplishment has come to be because someone took something from their inner being, from their own personal silence, and gave it to the world. It’s really the only work we ever have to do: strip away the fascades, the excess, what we can live without so that we can know and nurture the handful of things that really count.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
sounds good
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Hi runner52, I highly recommend In Pursuit of Elegance. An amazing read!!! 🙂
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