Today I started reading In Pursuit of Elegance by Matthew May. May’s premise in the book is that what’s not there – in a product, a service, a piece of art, a book – often trumps what is. 12 pages in and I am completely hooked. It’s about what we choose not to do that shapes as our lives as much as what’s on our to-do list. It’s about editing, making decisions, and taking away the unnecessary so that the necessary can shine.
May quotes a lot of sources, referencing everything from ancient Chinese proverbs to pop culture. It never feels contrived, forced, or overly ambitious. He is making connections between seemingly disparate ideas, and teaching us how to live a more valuable, satisfying life in the process.
Early on, May quotes Jim Collins’s now infamous essay that he wrote for USA Today on the subject of “stop-doing.” Collins says, “A great piece of art is composed not just of what is in the final piece, but equally what is not. It is the discipline to discard what does not fit – to cut out what might have already cost days or even years of effort – that distinguishes the truly exceptional artist and marks the ideal piece of work, be it a symphony, a novel, a painting, a company, or most important of all, a life.”
It’s these last two words that got me. I understand editing a novel, a piece of music, a company. We spend a lot of time, maybe most of our time, stuffing our lives full of experience, people, places, and things. We do more and more and more to the point that we can’t remember what we did 10 minutes ago. So what if we did and said less and less and less. What would our lives look like then? What if we only put the precious time we have with one another toward things that passionately, ardently interest us? How would we be different, and how would the world around us be different? Could we actually have a greater positive impact by focusing on the precious few things that really matter to us rather than the mediocre many?
Jazz great John McLaughlin said, “All the music that was ever heard came from the inner silence in every musician.” I extend that quote to say that every human accomplishment has come to be because someone took something from their inner being, from their own personal silence, and gave it to the world. It’s really the only work we ever have to do: strip away the fascades, the excess, what we can live without so that we can know and nurture the handful of things that really count.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 
sounds good
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Hi runner52, I highly recommend In Pursuit of Elegance. An amazing read!!! 🙂
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