Category: writer

books, entrepreneurship, Examiner, technology, writer, writing

NY Business Strategies Examiner.com: Interview with Bob Young, CEO of Lulu

Christa Avampato

As a writer, I am very interested in Lulu.com, a start-up that helps authors self-publish and promote their work. Gail Jordan, the Director of Publicity at Lulu, was kind enough to arrange an interview for me with Lulu’s CEO, Bob Young. Gail summed up Lulu’s mission very eloquently. “Lulu is a tremendous example of the entrepreneurship of our founder and CEO, Bob Young, as well as being a place where writers, who are often entrepreneurs themselves, are empowered to publish and profit from their work.” What an inspiring reason for being!

To read the interview, please visit:
http://www.examiner.com/x-2901-NY-Business-Strategies-Examiner~y2009m6d1-Interview-with-Bob-Young-CEO-of-Lulu

books, change, family, Hachette Book Group USA, love, writer

My Year of Hopefulness – Follow Me by Joanna Scott

Christa Avampato

As a writer, I read a lot, always looking for new styles and interesting turns of phrase. Joanna Scott has become my new favorite author. I quickly ran through her book, Follow Me, in a week. I couldn’t put it down and wanted to enjoy every word of this consuming, at once bitter and sweet, story that spans several generations of women. Mistaken identities, family complications, love, and a sense of place dominate the books intertwining themes. At points I loved and hated all of the main characters, a sign that Joanna Scott is capable of creating personalities that are so true to life that I have found myself thinking about them as if they are my neighbors and friends.

Even more lovely and intriguing than the plot twists and turns, Joanna Scott uses language that made me realize that English can be just as beautiful as any romance language. Her poignant sentiments are dramatic without being saccharin. For example, early on in the book one of the characters runs away from her life and family after a traumatic event. “But still she runs. Running, running, running. How many lives start over this way, by putting one foot in front of the other?”

I considered how many of us today must start over because our investments have decreased so dramatically in value or because we, or someone in our family, lost a job. Starting over is frightening and painful. And yet, Joanna Scott is right: starting over is simply putting one foot in front of the other in a different direction. What I find so inspiring about Follow Me is that its characters are not afraid to start over. Indeed, they find it almost impossible to not immediately start over when life doesn’t go their way. A lesson that at least bears consideration, if not emulation, by all of us.

comedy, entertainment, humor, writer, writing

My Year of Hopefulness – Empty Your Pockets

Christa Avampato

Last night I was flipping through the channels and landed on PBS which was airing a biography of Carol Burnett – one of my all-time favorite entertainers. I have fond memories of watching the show with my family, and my mother would laugh so hard she could barely breathe. I never knew much about her childhood before this biography. Her story of endurance and love and what her family termed her “pipe dream” is inspiring. 

After Carol Burnett’s biography, PBS aired a shorter biography of Erma Bombeck, one of my mom’s favorite authors. I would read her column in my mom’s magazine’s as a kid and found her so funny, engaging, and honest. I wanted to write that way. The biography ended with Erma’s untimely death from kidney disease and they captured how she viewed life with one of her most famous pieces:

I always had a dream that when I am asked to give an accounting of my life to a high court, it will be like this:  ‘So, empty your pockets. What have you got left of your life?  Any dreams that were unfilled?  Any unused talent that we gave you when you were born that you still have left?  Any unsaid compliments or bits of love that you haven’t spread around?’

And I will answer, “I have nothing to return.  I spent everything you gave me.  I’m as naked as the day I was born.”

Isn’t that how all of us should answer? Why return any bit of energy, any dream or wish or hope? We don’t ever get it back. Once we make our graceful exit to the other side, anything we hoped to start, try, or finish will have to fall to someone else. That’s no way to go out, and frankly it’s not fair to the rest of us for you to be selfish and keep you dreams and talents to yourself. This world needs you; it needs all of us and everything we’ve got. 

economy, Obama, writer

My Year of Hopefulness – We are the Ones We Have Been Waiting For

Christa Avampato

We have been waiting for someone to save us. We have said,”Once Barack Obama becomes President, he will save us.” “Once the government gets us a stimulus package, we will be saved.” “My company will protect my job.”

Truthfully, no one is coming to save us. Not Barack Obama, not Ben Bernanke and a stimulus package, not corporate America. So stop waiting. We need to stop standing on our doorsteps, timid and scared to take a step outside to see how the world has changed. We need to stop waiting for our neighbors, our friends, our family members, our companies, our government to make a move only so we can follow suit.

We are the ones who must move. We must take action and change and grow and learn and be brave. Our world has changed. This is not a cycle. There is a fundamental shift, a step-change, that has occurred in our markets and it is not reversible.

We can only look forward. Don’t look back over your shoulder; there is nothing left to see. We have spent our time mourning, and now we must begin living again. As the author Alice Walker so beautifully, simply, and powerfully put it, “We are the ones we have been waiting for.”

In case you didn’t hear and see Ms. Walker deliver her beautiful letter to President Obama (just before his inauguration), and to the nation as a whole, click here.

The image above can be found here.

education, history, military, Penn, writer

My Year of Hopefulness: Martha Putney

Christa Avampato

I don’t make a habit of reading the New York Times obituary column though I came across one for Martha Putney in December that bears repeating. She is a model for all of us on how to stand-up to adversity, find our passion, and pursue new avenues to improve out lot in life. Featured very prominently by Tom Brokaw in his book, The Greatest Generation, Putney defined her own life and potential on her own terms.

A black woman who came of age in the Roaring 20’s, she heard the phrases “you’re not allowed” and “you can’t do that” all the time. She won a scholarship to Howard University where she earned a BA in 1939 and a Masters in 1940. She joined the Women’s Army Corps upon the outbreak of World War II. She earned her doctorate from UPenn (which makes me very proud as I am an alum of UPenn, making it all the more remarkable that I never heard of Putney, especially since we both studied history there.) From Philadelphia, she went on to a long teaching careeer – her dream job from the time she at Howard – at Bowie State College (she was the Chair of the Histry Department) and at her alma mater, Howard University. She also published several well-respected books on the history of Blacks in the US military.

Education was the cornerstone of her success and her happiness. This is remarkable considering the years when she went to school, her gender, and her race. She refused to let anyone or anything stand in the way of her education. She did what she had to do to survive, and even though she faced extraordinary opposition, she refused to give up her dream of teaching. 15 long and frustrating years after graduating from Howard, she got her wish. Her persistence and steadfast belief if herself is an inspiration for all of us.

books, career, corporation, literature, women, writer

Rise up and reach down

Christa Avampato

Last week I heard Ursula Burns, President of Xerox, speak. Like President Obama, she calls herself an unlikely candidate to the President of a company like Xerox. She was raised on the Lower East Side of Manhattan, went to school at Brooklyn Poly, and has never accomplished a single thing on the life to-do list she created as a young student. What she has done is become a shining example of achievement and the use of adversity as a tool for advancement rather than an excuse for set-backs.

Of all the topics she discussed with us this week, there is one quote that stands out in my mind. Like me, she is a fan of author Anna Quindlen. She heard Quindlen speak a few years ago and reminds herself of Quindlen’s favorite quote that she uses to close every talk. When asked about her motto in life, Quindlen says, “Rise up and reach down.” Strive to get ahead, and take others with you.

In these times when so many people are concerned about their jobs, their financial stability, and their future prospects for success, it can be tough to imagine rising up. At the moment, they’re just trying to tread water. But rising up can mean something more than just advancing our careers. Rising up is what we did on Tuesday – regardless of the candidates we voted for, simply going out to vote is a form of rising up. Going to the leadership at our companies with innovative ideas to save on costs, delight and support customers, or diversify our offerings – that’s rising up, too. Speaking out, getting involved, lending our time, funding, and support in our communities – that is rising up.

There is something to be said for being part of a rising tide that lifts all boats. If I am successful, that is a win for every demographic that I belong to: women, Generation X, people who put themselves through school, my alma maters (Penn and UVA). Ursula Burns calls it “winning because of everything I am, not in spite of it. My race, my gender, my demographics are certainly involved in how successful I am because they make me who I am.”

Barack Obama’s victory on Tuesday was a victory for community organizers, Democrats, blacks, those of mixed races, youth, social media users, those who value and exhibit eloquence, people who seek to educate themselves to improve their lots in life. Everything that he is, “a mutt” as he called himself yesterday in his first press conference since his win on Tuesday, made his victory possible. And with his signature humility and ability to unite people from every walk of life, he took us with him. He exemplifies Quindlen’s and Burns’s ideal of rising up and reaching down. We would all do well to live by this example.

books, education, letter, writer, writing, youth

A Letter to My Younger Self

Christa Avampato

I just finished reading “What Now?” by Ann Pachett. It is her graduation speech to the students of Sarah Lawrence, her alma mater. She talks about crossroads and decisions and happy coincidences. It made me think about a book I read about two years ago called “What I Know Now: Letter to My Younger Self” where a variety of women write letters to themselves when they were younger.

I wrote my own letter to my younger self as part of a final project in business school for a leadership class. I realized I’ve never posted it to this blog, and I went back to read it today. Not only is it a letter to my younger self – it’s a good reminder of how I should be living every day. The letter pertains to many of the principles we learned in the class, the main premise being that if you start every day with 94 out of 100 points, the way a gymnast starts every routine, how will you get to 100? This idea is adapted from Peter Vidmar’s, part of the US Olympic gymnastics team in the 1980’s, motivational speeches that he gives all over the world.

I hope you’ll share your letter here as well.

“Dear Bella,
How are you going to get the other 6? Extend for 2. Take risks for another 2. Be creative to get to 100. Decide what about you remains rock solid and what changes you must make if you are to develop the potential you represent. What really matters?

Denial, passivity, collusion, and habits will try to obstruct your path to change. Work through these phases by trusting life, by trusting that when a door closes, a window opens. Change is about loss. It may be years before you understand why some losses are necessary in order to achieve greater wins down the road. Do not fear – help is on the way. Do not wait for trauma, hurt, or pain to make necessary changes; work toward clearly perceiving a better way.

Disappointment is not the fault of others; it is the result of your own premature cognitive commitment. Don’t be so quick to ignore or dismiss the logs and rocks. Understanding their motivations, or lack thereof, will hold the key to your growth.

Be wary of the boxes: those you put yourself in, those you put others in, those others put you in, and those you allow others to put you in. You must decide which boxes hold your truth.

What vision of the future will sustain you through the valleys of your life and then help you climb to the summits? You choose your energy level, enthusiasm, and sense of hopefulness. Trust is gained by behaving trustworthy.

Eliminate “but” from your vocabulary because everything that comes before it is a lie; replace it with the powerful word “and”.

People will tell you that you feel too much, trust too much, and believe in dreams too much. Smile at them and walk on – feeling, trusting, and believing. Because you feel, you think, and therefore you’re unabashedly, delightfully, and magically exactly who you’re meant to be.
Believing is seeing.

Love,
Christa”

apple, business, family, friendship, social media, technology, website, writer, writing

My new website is up and running! http://www.christainnewyork.com

Christa Avampato

Hooray! After a steep learning curve and months of agonizing over every word, photo, and design decision, my personal website is up and running. I created the website to drum-up freelance writing work and to grow my practice of helping small business effectively use new and emerging media to augment their marketing strategies. Launching my website today was the first step down the road to this new and exciting venture. The website links heavily to this blog and I will continue to maintain this blog with near-daily writing. I’d love your feedback on the website! http://www.christainnewyork.com

It is a scary thing to put myself out there alone. While secretly I consider myself an expert in communications, now that sentiment is out there in the world. While I’ve contributed to efforts via a company I work for, this is the first time I am putting my own talent and ambition out there, entirely on my own. That website in a very real sense says who I am, what I do, and what I believe. While there’s a tremendous freedom that comes with that kind of action, there is also a fair amount of fear and trepidation. “One step at a time,” I keep telling myself.
I must recommend the kind people over at GoDaddy.com, where I registered my domain name and purchased their hosting service. Their website, while very cluttered, is fairly easy to navigate after a bit of practice. What won me over is their fantastic phone support. I talked to a real person (!) three times this morning, no waiting, and very few menus. Great customer service!
I bought my new Mac earlier this year for its web design capability with the iWeb program. Love it! They saved me the pain of learning anything beyond my rudimentary html knowledge. I applaud people who can write code elegantly – I just have no desire to do it myself and Mac understands that.
I must especially thank my dear friend Dan for his wonderful photography and all of the advice he gave me when I was considering the design of the site. 
I have so many friends who gave me ideas and encouragement as I’ve considered free-lance writing and this small consulting practice. In brief: Alex, Kelly, Steve, Monika, Katie, Amy, Lisa, Trevin, Brooke, Ken, Heather, and Richard. And to my great family who always believes in me.  
comedy, New York, writer, writing

Writing from the heart, or at least from real life

Christa Avampato

Week three of Sketch Comedy 101 at the Upright Citizens Brigade. Conversation between class members seemed easier. And then someone blurts out to our teacher, Charlie, “See, we’re talking.” This of course killed the whole good buzz that was happening. Luckily we got it back as the sketches again this week were very good.

This week’s assignment involved creating a character sketch. There are a lot of interesting folks in this world – so many that at some points in my life I’ve begun to wonder if those people are normal and I’m a bit left of center. Unfortunately, my memory was failing me badly this weekend. I couldn’t think of a single funny character to write about. Last week the other sketches were so good, and mine was certainly not, that I felt an intense pressure to write something hilarious. I wracked my brain for ideas, started to go down a path, and realized all roads were heading toward decidedly un-funny destinations. I was explaining the situation to my friend, Kelly, whom I was visiting in Buffalo over the July 4th weekend.

I threw out an idea of a Brain Storming Session Gone Wrong. I’m intrigued by how often that term is thrown around in some companies by senior management. I thought it might be funny to have a CEO who’s the least creative person on the planet running a session with his highly creative direct reports, and then shoot down all of their ideas in favor of his own lunatic suggestions. Kelly agreed that that could be a fun sketch, that it probably happens to people more often than not, and I could make a go of it.

So I did and it was funny. Very funny. So funny in fact that the man reading the CEO character was laughing too hard to get the lines out. This was a good sign for my writing and a vast improvement over last week. And then other people in the class were joining in with new ideas to heighten the comedy even more. Now I know why writers enjoy this form.

Here’s the learning: Take a cue from the very idea of brainstorming sessions and put every idea out there. I’ve suggested many ideas that fell flat once I put them out into the world. I’ve kept my suggestions to myself only to have someone else say the same exact idea and get a big laugh. And I’ve made some suggestions that don’t sound all that funny to me though once I get them out into the world, they go over well.

Comedy, more than any other art form I’ve experience, is a living, breathing entity. You know immediately whether or not it’s good because laughter, in the best possible case, is uncontrollable by our conscious minds. We have no idea if something is funny until we act it out for others and gauge their response. It requires that we ban together with other people to create something valuable; a good lesson to consider, with far deeper impact on our lives than just the act of writing sketch comedy.

Next week, we’re scheduled to present commercial parodies. With all of the good fodder out there on the airwaves now, the trouble will be deciding among dozens of choices which one will be most likely to get the biggest laughs.

comedy, New York, writer, writing

Nothing Worse Than Silence

Christa Avampato

I started a Sketch Comedy Writing class knowing I’d be the least funny of the students. Part of my motivation was to meet writers, and I figured all of us could use a little more humor in our lives and in our writing. We write every week and then read our work out loud for everyone to hear. 


My first piece was too short and not at all as funny as I had hoped it would be. I got a few polite smiles, and maybe one line that got a true laugh. Otherwise, it fell flat. To be fair, the class is relatively quiet – I’m assured by our instructor that ALL sketch writing classes are quiet. But if that’s the case then I’m having a hard time understanding why he brings that fact to our attention several times per class. Every other sketch piece was far funnier than mine. 


Part of me just wanted to throw in the towel. And then I thought of my friend, Brooke, who has recently transitioned from stage acting to TV / film. She’s studied TV and film with conviction for nearly a year. And she goes to auditions not with the intention to book a job, but to improve, to feel that her investment of time in learning this new art form is worthwhile. Some people are naturally funny in that Saturday Night Live sort of way. I’m not — I’m going to have to work at it. And the good news is, well, I really have nowhere else to go but up. 


I’m in the middle of preparing my next piece – a character sketch. Time to dig out the memories of all those weirdos I’ve had the privilege to meet…they’re finally coming in handy.