Last week I heard Ursula Burns, President of Xerox, speak. Like President Obama, she calls herself an unlikely candidate to the President of a company like Xerox. She was raised on the Lower East Side of Manhattan, went to school at Brooklyn Poly, and has never accomplished a single thing on the life to-do list she created as a young student. What she has done is become a shining example of achievement and the use of adversity as a tool for advancement rather than an excuse for set-backs.
Of all the topics she discussed with us this week, there is one quote that stands out in my mind. Like me, she is a fan of author Anna Quindlen. She heard Quindlen speak a few years ago and reminds herself of Quindlen’s favorite quote that she uses to close every talk. When asked about her motto in life, Quindlen says, “Rise up and reach down.” Strive to get ahead, and take others with you.
In these times when so many people are concerned about their jobs, their financial stability, and their future prospects for success, it can be tough to imagine rising up. At the moment, they’re just trying to tread water. But rising up can mean something more than just advancing our careers. Rising up is what we did on Tuesday – regardless of the candidates we voted for, simply going out to vote is a form of rising up. Going to the leadership at our companies with innovative ideas to save on costs, delight and support customers, or diversify our offerings – that’s rising up, too. Speaking out, getting involved, lending our time, funding, and support in our communities – that is rising up.
There is something to be said for being part of a rising tide that lifts all boats. If I am successful, that is a win for every demographic that I belong to: women, Generation X, people who put themselves through school, my alma maters (Penn and UVA). Ursula Burns calls it “winning because of everything I am, not in spite of it. My race, my gender, my demographics are certainly involved in how successful I am because they make me who I am.”
Barack Obama’s victory on Tuesday was a victory for community organizers, Democrats, blacks, those of mixed races, youth, social media users, those who value and exhibit eloquence, people who seek to educate themselves to improve their lots in life. Everything that he is, “a mutt” as he called himself yesterday in his first press conference since his win on Tuesday, made his victory possible. And with his signature humility and ability to unite people from every walk of life, he took us with him. He exemplifies Quindlen’s and Burns’s ideal of rising up and reaching down. We would all do well to live by this example.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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