I heard Lauren Zalaznick, the President of Bravo, speak several weeks ago and she drew a metaphor that I have been thinking about ever since. She is a marketing guru and someone who has lived through and thrived in hard times.
NBC Universal (and that company includes Bravo) belongs to the giant conglomerate that is GE. And as the result of being part of a very large company within a very large empire, there are lots of rules and regulations, a.k.a. guardrails. But rather that seeing those rules as a cage, she encourages her team to see those as a net, a safety net. We have to find ways to use them to our advantage rather than feeling suffocated and down-trodden by them. This is not easy, particularly for people like me – self-professed critics of authority who enjoy small non-conventional environments. Lauren Zalaznick has been incredibly successful at turning around Bravo, despite the many rules set by NBC and compounded by entirely different rules set by GE. Clearly, she’s found a way to make it work, and I’d like to do the same.
Here are ways that I’ve been using rules to my advantage, to build a net from what was formerly a cage:
It’s a matter of perspective – simply imaging the rules as a safety net rather than a cage has helped me to appreciate and respect them.
It’s all good learning – I have recognized that rules and regulations are put in place for a reason, so before I get frustrated with a rule, I consider in what situations it can be helpful and necessary. And this has led me to be more grateful for, rather than resentful of, those rules.
Transformation is led from the inside out: if you want to change the rules, you have to first learn them and use them. I am supremely interested in constant improvement, transformation, and change. And if I am ever going to make an impact on a large company, I will have to do it from the inside. This means learning the rules, and then figuring out how to improve and mold them to function exceptionally well.
I’m not saying this new way of thinking is easy. I still get frustrated, sometimes daily, by the rules. But when I do get frustrated, following these three lines of thought helps me work through the frustration, and turns that frustration into a tool rather than a roadblock.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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