Category: Christmas

Christmas, economy, holiday, retail, shopping

Leaving sales on the table

Christa Avampato

Two girls shot in a California Toys R Us; a temporary employee, likely someone who needed the extra money in this economy, trampled to death in a Wal-Mart. All this after a raucous crowd ripped the doors off of the hinges. I was saddened and shocked to read this news late last night, particularly because I spent last Black Friday working in a retail store. Is that $130 Blu-Ray player worth violence? Does anyone on my list need a Nintendo DS so badly that I should literally risk life and limb to get it at as deep a discount as possible?

We could say that people in general need to calm down when it comes to holiday shopping. Perhaps suggesting that they act like humans instead of wild animals on the hunt. Then I took a stroll through the Wednesday and Thanksgiving papers that were filled with circulars. I reconsidered all of the television and internet advertising I’ve seen in the past few weeks, compounded by the many newspaper articles that have trumpeted Black Friday sales as the only time of year when you can get a real deal. Is it any wonder that frenzy ensues?

I understand that retailers are hurting and need the business. I understand that our economy needs a boost from consumer spending this holiday season. The only thing that is going to prevent this kind of violence happening year after year on the day after Thanksgiving is pull-back by retailers. This Black Friday is a man-made holiday, and it needs a man-made solution. Drive more sales to on-line rather than in-store. Learn how to spread yours sales across a season rather than across the hours of 5am – 11am on one day. And for heaven’s sake order enough inventory to fulfill at least a majority of the demand. Work with the suppliers beforehand, long beforehand, and do a proper forecasting model. This scarcity as strategy model is obscene, and it’s literally killing people.

This season I’ll be staying away from stores for the majority of the holiday season, as much as possible. I might pop in at some lull periods just to soak up some ambiance. I’ll be doing my spending right here in front of my laptop. In my efforts to cultivate peace on Earth this holiday, it seems that our retailers are not the place to be.

Christmas, Disney, FAO, movie, Muppet, NBC, retail, shopping, Today Show

The Muppets are Taking Back Manhattan

Christa Avampato

When I went out to Los Angles to call on Disney in June, I spent some time in the archives digging through old Muppet memorabilia. Like a kid in a candy store, I sat for a few hours with those materials wondering why in the world the brand has been dormant for so long. I grew up on the Muppet Show — I think at my very young age, it was a large influence on my interest in theatre that led to my career in the industry two decades later. I loved the idea that an audience could we watching a show on stage and then having an entirely different drama unfolding in the wings. I was entranced by the idea of illusion. As I sat in the archive I wondered, aloud and to myself, why on Earth Disney had let the brand go dead. As it turns out, ideas, big ideas, were brewing. 


My buddy, Dan, and I wondered in to FAO Schwarz a few weeks ago. As Dan sang the Muppet theme going down the escalator (and received spontaneous public applause, thank you very much), we rounded the corner to find “The Muppet Whatnot Workshop“, a make-your-own Muppet boutique. Choose the color, eyes, nose, hair, and clothes. You name it, you can make it. It’s a clever twist on the make your own trend tied to a beloved brand that is seeing a resurgence. You can also design and purchase on-line at http://www.fao.com/catalog/factories/muppets.jsp# (As an aside, FAO Schwarz will open toy boutiques at 200 locations inside of Macy’s stores across the country for the holiday season. It will be interesting to see what kind of merchandise they choose to stock and how they will set up these stores.)

In other Muppet news, there is a new movie that will be released in 2009 featuring our Muppet pals. Details about the film are few and far between. Jason Segel of Knocked Up and Forgetting Sarah Marshall fame is the lead writer. And in my limited research findings I stumbled upon a blog that tracks the latest Jim Henson News – “The Muppet Newsflash” – that has some information on the picture. 

In addition, the Muppets will be taking over the set of the Today Show (NBC) tomorrow morning, November 13th, for 30 minutes during the 8:00am hour. It might just be the best day Matt Lauer’s ever had at work. And with all the depressing news about the economy these days, we could all use a little Muppet humor. So grab your morning coffee, sit back, relax, and enjoy the show.