When I went out to Los Angles to call on Disney in June, I spent some time in the archives digging through old Muppet memorabilia. Like a kid in a candy store, I sat for a few hours with those materials wondering why in the world the brand has been dormant for so long. I grew up on the Muppet Show — I think at my very young age, it was a large influence on my interest in theatre that led to my career in the industry two decades later. I loved the idea that an audience could we watching a show on stage and then having an entirely different drama unfolding in the wings. I was entranced by the idea of illusion. As I sat in the archive I wondered, aloud and to myself, why on Earth Disney had let the brand go dead. As it turns out, ideas, big ideas, were brewing.
My buddy, Dan, and I wondered in to FAO Schwarz a few weeks ago. As Dan sang the Muppet theme going down the escalator (and received spontaneous public applause, thank you very much), we rounded the corner to find “The Muppet Whatnot Workshop“, a make-your-own Muppet boutique. Choose the color, eyes, nose, hair, and clothes. You name it, you can make it. It’s a clever twist on the make your own trend tied to a beloved brand that is seeing a resurgence. You can also design and purchase on-line at http://www.fao.com/catalog/factories/muppets.jsp# (As an aside, FAO Schwarz will open toy boutiques at 200 locations inside of Macy’s stores across the country for the holiday season. It will be interesting to see what kind of merchandise they choose to stock and how they will set up these stores.)
In other Muppet news, there is a new movie that will be released in 2009 featuring our Muppet pals. Details about the film are few and far between. Jason Segel of Knocked Up and Forgetting Sarah Marshall fame is the lead writer. And in my limited research findings I stumbled upon a blog that tracks the latest Jim Henson News – “The Muppet Newsflash” – that has some information on the picture.
In addition, the Muppets will be taking over the set of the Today Show (NBC) tomorrow morning, November 13th, for 30 minutes during the 8:00am hour. It might just be the best day Matt Lauer’s ever had at work. And with all the depressing news about the economy these days, we could all use a little Muppet humor. So grab your morning coffee, sit back, relax, and enjoy the show.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
When I went out to Los Angles to call on Disney in June, I spent some time in the archives digging through old Muppet memorabilia. Like a kid in a candy store, I sat for a few hours with those materials wondering why in the world the brand has been dormant for so long. I grew up on the Muppet Show — I think at my very young age, it was a large influence on my interest in theatre that led to my career in the industry two decades later. I loved the idea that an audience could we watching a show on stage and then having an entirely different drama unfolding in the wings. I was entranced by the idea of illusion. As I sat in the archive I wondered, aloud and to myself, why on Earth Disney had let the brand go dead. As it turns out, ideas, big ideas, were brewing. 
