Category: business

business, nonprofit, philanthropy, social change, social entrepreneurship

My Year of Hopefulness – Acumen Fund, Social Media, and Recruiting

Christa Avampato

Acumen Fund is looking for a Business Development Manager. Rather than go the usual route of getting the word out about this position, the took an interesting approach both in the advertisement of the position and in the application. Sasha Dichter, the Director of Business Development at Acumen Fund, used his blog, Squidoo, and Seth Godin’s blog to advertise the position. 13,000 viewed the post on his blog alone. In addition to the usual resume and cover letter request, Sasha also requested that applicants create a Squidoo Len (webpage) and answer a series of questions in ~250 words each to get at the heart of what the applicants believe and how they express themselves.

There are so many business applications to this recruitment and application method, and I will discuss those in my Examiner.com column. For the purposes of this post, I wanted to explain why the incredible response to Sasha’s post gives me great hope for our future. Acumen Fund is dedicated to investing in projects that focus on providing critical services in the developing world. It’s a very intriguing hybrid model of nonprofit and venture capital. The position requires people who can put on a nonprofit and for-profit thinking cap; someone who can think both analytically and conceptually, and express themselves in engaging prose.

Not only is this degree of interest in a position at Acumen Fund a win for those who believe they can do well by doing good, it is also a great victory for storytellers and the skill of writing in general. Many people in the world of business think in bullet points on Powerpoint slides. They have forgotten how to create meaningful, compelling prose. The many people who applied for the Acumen Fund show that expressive writing is not dead at all — it is still alive and well, and garnering great interest among business people.

For people like me who are interested in having one foot in the for-profit and nonprofit world, who wants to analyze numbers and then build out the narrative that those numbers create, it is so exciting to know that there are many others out there with this same interest. My sincere thanks to Seth Godin and Acumen Fund for providing this example and instilling us all with hope!

The photo above can be found at http://blog.acumenfund.org/author/ddoshi/

business, career, Fast Company, health, media, New York Times, politics, women

My Year of Hopefulness – Women on the Rise

Christa Avampato

I read an amazing article this week in the New York Times about women who are finding the athlete side of their personality later in life. As recently as 30 years ago, women were discouraged from competitive sports, particularly from running. As a runner, that fact still stuns me and makes me grateful for the times when I was raised. For my mom and for millions of women like her, the road was not easy along any path, particularly when it comes to being fit and active. That is a recent phenomenon. One I am very grateful for.

The article left me thinking about what other areas of life have been off-limits to women that are now seeing the tide turn. Certainly in women being entrepreneurs and controlling their own careers. Great strides have been made in media – there are so many to name in that field. From Oprah to Barbara Walters, Katie Couric, Christiane Amanpour, Arianna Huffington. And the list goes on. I am always proud of how many female business journalists have been featured as our media chronicles this latest economic downturn. I often think that women are running the reporting from Wall Street: Maria Bartiromo and Erin Burnett are terrific examples.

I am now reading a book entitled Another Day in the Frontal Lobe. It’s the story of Katrina Firlik, a young neurosurgeon. She was the first woman accepted into the neurosurgery residency at the University of Pittsburgh Medical Center. Certainly in healthcare, and particularly in fields like neurosurgery, women like Dr. Firlik are paving the way.

Technology is seeing its fair share of women on the scene. Ning co-founder Gina Bianchini, Yahoo! CEO Carol Bartz, and Charlene Li who authored the book Groundswell while at Forrester Research, immediately spring to mind. Having made great strides in this industry, women have a long road ahead. Fast Company recently ran a feature on some of the most influential women in tech. It’s a good read and I highly recommend it.

In politics we are lucky to have so many women taking the helm. I am very proud that Secretary of State Clinton heeded the calls during this difficult time that America’s reputation is facing around the world. I cannot imagine anyone better suited for the job. Ruth Bader Ginsburg, Shirley Franklin, and Janet Napolitano are other shining examples of the many that serve in all levels of government.

I consider fields like energy, transportation, and engineering and wonder how women will make their marks in those areas in the coming years. It will be exciting to watch and to take part in that development. With so many incredible female role models to learn from, women are poised for take-off.

The photo above was taken by Filip Kwiatkowski for The New York Times.

business, cooking, food, television

My Year of Hopefulness – Charm City Cakes

Christa Avampato

President’s Day was a company holiday. Hooray! So how did I spend it? I slept in (a little), did a couple of errands, some writing, some research, watched the Ace of Cakes marathon (for 5 hours) on the Food Network, and met my friends Linda and Monika for a glass of wine at City Winery. I had the pleasure of meeting Chef Duff, owner of Charm City Cakes and star of the show Ace of Cakes, when he delivered a cake made to look like a 64-box of Crayola crayons to the Toys R Us in Times Square. I was working at Toys R Us at the time, and my boss was giving interviews to the press that were there covering the event. We were celebrating the 50th birthday of Crayola’s 64-box.

Prior to the event, I was a huge fan of the show and of Duff. After meeting him and getting to see one of the Charm City Cakes up close, I became an even more dedicated fan. The artistry that goes into these cakes is amazing – no question. What’s even more incredible is the environment and culture of the company that Duff created. He is the only trained pastry chef in his bakery, and many of the other people at Charm City were his friends long before he opened the bakery. Charm City Cakes has one rule – you must have fun! Their website proudly states, “There are no limits to what we can do here at Charm City Cakes. You dream it, we’ll bake it, you eat it.” Just watching the show you see what great camaraderie the group has. They collaborate, they have artistic freedom, and they share a tremendous amount of trust and support. It is one of the best models for a business I’ve ever seen. They work hard, they laugh, and they play. Warning – watching too much of the show may make you want to quit your job and create a company that’s as much fun as Charm City Cakes.

Duff and his team are a great example of what’s possible in business. He wanted to do things his way and he wanted to work with his friends. Duff is a great leader – he doesn’t need to stand over them and approve all of their work. In actuality, he can’t – there’s too much to do and the only way to get all those gorgeous cakes made is to have an entire team that he trusts to do exceptional work. They’ve never once let one another down, and the resulting success is staggering. Every entrepreneur class at every business school should study the case of Charm City Cakes – the students would be better off and so would the world of business.

business, entrepreneurship, Examiner, finance, social entrepreneurship, The Economist

Operation HOPE and Child Savings International on Examiner.com

Christa Avampato

John Bryant spent many years in Los Angeles shouting from the hills in an effort to educate people outside the finance industry about finance. After the LA riots in 1992, he founded Operation HOPE to provide finance education to young people and those who didn’t have any other means to learn about finance.



Illustration above by James Fryer.
business, entrepreneurship, Examiner, gaming, marketing, technology, video games

The Game Agency on Examiner.com

Christa Avampato

This week I interviewed Steve Baer, Co-founder of The Game Agency. The Game Agency (TGA) creates games to integrate into corporate marketing programs to enhance brand value, increase customer loyalty, and drive innovation.


To read the full article on TGA, click here.
business, education, social change, social entrepreneurship, Stanford

My Year of Hopefulness – John Sage and Pura Vida

Christa Avampato

“As co-founder and CEO of Pura Vida, John Sage has helped Fair Trade coffee – coffee purchased at a price that is fair to farmers – become a regular at U.S. breakfast tables and cafes. At the same time, he has helped better the lives of people in coffee-growing regions. In this talk, Sage discusses how Pura Vida uses every aspect of its products, processes, and profits for social good. He also outlines how the company works to improve the health, educational opportunities, and psychological outlooks of children and families in coffee-growing countries. Sage talks more broadly, as well, about how a new generation of socially minded organizations is producing meaningful, sustainable, and lasting improvements to our world.” ~ From Stanford’s Social Innovation Conversations website


I listened to John’s talk recently and was inspired by his story. After leaving business school, he went to the Pacific Northwest to work for a tiny software company named Microsoft. He went on to other consulting gigs at places like Starbucks. Throughout his career, he kept up his friendship with Chris, a business school friend who went back to Costa Rica after graduation to work in the field that would become social entrepreneurship. It is through this friendship, John’s success is the corporate world, and Chris’s connection to the poor in Costa Rica, that the idea of Pura Vida was brought to life. 

During the conversation, John tells a story about a woman who came from Costa Rica to Seattle University to tell her story. She, her husband, and her children had only known a life of picking coffee. Her children didn’t go to school – the family needed them to work so the family could survive. With the fair price that Pura Vida pays for the coffee on the plantation where they work, she and her husband could earn enough money to support the family, allowing her children to go to school. She had a wish for them to continue their education and perhaps to have the opportunity for college that all of the students in the audience at Seattle University have. Prior to Pura Vida, this dream was not even conceivable, much less possible.

The cost for this kind of dramatic change in a child’s life is an extra buck on our cups of coffee. On my Con Edison bill, I give an extra dollar a month to go toward a fund that helps people who struggle to pay their own electric bills. My dollar alone doesn’t help much, but together with thousands of other people it makes an enormous difference. When I go to Barnes & Noble to buy a birthday card, I have the opportunity to purchase a UNICEF greeting card so that a portion of the sale goes to UNICEF. The same can be said of hundreds of other products we purchase regularly. Our tiny purchases in this country have huge implications around the world. And we make most of these purchases without thinking, without even acknowledging that we have an opportunity every day to choose and create social change. With this kind of widespread collective impact, these small decisions are worthy of more of our attention.
apple, business, economy, education, evolution, Google, history

My Year of Hopefulness – Measure what’s relevant

Christa Avampato

There is all kinds of advice out there in the media ether on how to survive this latest economic downturn. What to do with your retirement investments, how to manage stress, even how to talk to your kids about what’s happening. And it’s great advice on surviving, though very few people are talking about how to thrive in this current state of affairs. And why should they? I mean who thrives in a desert, right? 


Actually, a lot of life survives in a desert climate, and in this economic desert we would do well to think about how geographic deserts burgeon with life, mostly below ground and on a small scale. It involves taking a lesson from Darwin and adapting to change. And I don’t mean adapting for right now and then looking forward to going back to the way we were before. Survival of the fittest doesn’t mean changing for the short-term and going back to our same old ways somewhere down the line. The dinosaurs are not coming back. Ever. And neither are Lehman Brothers or Bear Stearns to name just a few. Investment banking has all but vanished from Lower Manhattan and if you don’t believe it go see for yourself – take the subway down to Wall Street and have a look around. It’s eerily quiet and desolate. There are a lot of cavernous, columned buildings standing empty. These are the modern day dinosaurs. The meteor has struck, and it changed everything. 

With the economy top of mind for nearly everyone, I hear a lot of people throwing around phrases like “the market is way down” or “the Dow is plunging”. I some times wonder if most people actually know what that means. The Dow is a set of 30 companies that are considered fairly stable, prosperous, large companies. Or at least they used to be stable and prosperous. Take a look at the list. It’s not a pretty picture of America: Caterpillar, General Motors, Citigroup. (Notice the absence of companies like Google and Apple.) Should we judge our economic future on these kinds of companies? Doesn’t sound like a wise idea to me.

I’m not an economist. I do have an MBA and I was an economics major in college. I was also a history major in college, and the one thing history shows consistently over time, as does biology, is that things change and in order to survive and thrive we need to adjust. Permanently. None of this “we just need to ride out this latest cycle until things get back to normal.” This is the new normal – change. Radical and rapid. And I think it may be time to dump the Dow as an indicator of our future. To keep it is analogous to judging the future of life on Earth by the fate of the dinosaurs. 

We need a new perspective. Going forward, it will be small businesses and entrepreneurs that drive innovation and prosperity in our country. And this is a reason to rejoice. For the past few years, we have talked about the rise of the individual and personalization. Little did we know at the time that this trend wasn’t just about ipods and Facebook. It will serve to underpin our entire economy in drastic and never-imagined ways. 

Change is never easy. There will be casualties in the process: big companies will go under, there will continue to be layoffs, and individuals will have to re-frame their lives. The longer we resist that re-framing, the worse off we will be. Rip off the band-aid and accept that change has arrived and will continue. It’s time to we get to work and figure out how we are going to adapt and learn how to survive and thrive in the new economy. Stop lamenting what was and look forward to what we can have a hand in building.       
business, economy

My Year of Hopefulness – Be Helpful and Keep Swimming

Christa Avampato

My former boss, Bob G., sent me a great article that recently appears in Business Week. Marshall Goldsmith writes with some advice on what to do at work to deal with all the bad behavior that is happening at companies all over the country. In a nutshell, he is encouraging us to be helpful. It reminds me of that idea that “whatever you seek for yourself, strive to provide for another.” So if you want to be happy, look to make someone else happy. If you want to be safe, provide safety for someone else. 


Goldsmith’s shortlist:
Help more, judge less
Go out of your way to help others who are down
Encourage people to focus on the future
Be aware of your own emotional reactions

If we thought 2008 was bad, just wait until we get through 2009. As Randy Bachman said, “You ain’t seen nothin’ yet.” And I say this not as a threat or to scare anyone. The point is that we WILL get through this. We will be different people, a different nation on the opposite shore of 2010 and beyond. And in between there is this large, vast, and deep ocean, potentially without a bottom. 

My friend, Cindy, swam in the Hudson River as part of the New York Triathalon last fall. At one point in the swim, all of the participants found themselves surrounded by jellyfish. An odd, but very realistic, occurrence. And the fastest, clearest way out was through the mass of tentacles. No lifeline was coming. All they had was the support of the swimmers banning together and pushing ahead one stroke, one kick at a time. They all got stung but they all came out of the river okay. We’re in the economic equivalent of the Hudson on that day. Just keep going, and together we’ll make it.    
business, career, mentor, social media, technology, Twitter

My Year of Hopefulness – Shementor.com

Christa Avampato

The wonders of Twitter – the connections I’ve made on there never cease to amaze me. If you’re not using it, hop to it – the conversation that is happening out there is invigorating and worthwhile. My latest good luck on the site was meeting an incredible woman, Phyllis, who runs a company called Shementor. 


In this economy, I have been feeling badly about my career – its security, my heavy school loan debt, future prospects for new opportunities. It seems that everywhere we look we see doom and gloom. Enter Phyllis – a bright, vibrant personality who is about building women up and giving them hope. We’ve been messaging via Twitter for a few months, following each other’s tweets, and just today I finally took a look at her website. I have been missing out BIG TIME!

Recently named as one of the 101 Women Bloggers to Watch, Fall 2008 WE Magazine, Phyllis’s mission is to build a community through her website to support and strengthen women managers and women who aspire to be managers. Here are some of the great assets available on the site: a free e-course, read her blog posts, executive coaching, and her frequent posts on Twitter.   

This is a call to action for every woman in business out there, employed or not, manager or not, satisfied with their career or not: we all have important things to learn from Shementor that will improve not only our careers but our lives as well. 
business, career, happiness, hope, Marcus Buckingham, Oprah, strengths, talents, work

My Year of Hopefulness – Marcus Buckingham Workshop Session 1: Introduction

Christa Avampato

I’ve previously written about Marcus Buckingham on this blog – his writing has been very influential on the way I live my life and build my career. He is a career guru and has dedicated his life to helping people live their best lives. Oprah recently featured him on one of her shows. He did a three-hour workshop with a group of women who want to improve their lives from a career standpoint. These women felt overwhelmed, anxious, off balance, and sometimes very unhappy with their jobs.


As a gift to viewers who want to live their best lives in 2009, Marcus Buckingham and Oprah filmed the entire three hours session, broke it down into 8 different classes, and put all of them on-line for free with resources and class materials. You can download them to your ipod, watch them, or listen to them on your computer. It’s as if you are sitting in a classroom with one of the most world-renowned thinkers on living a strengths-based life. And it’s incredible. 

I just completed session 1 – The Introduction with two of my friends, John and Ellen. Three basic question for everyone in the class: What is your name? What are you paid to do? Why are you here? As part of this blog, I will detail what I’m thinking, experiencing, and feeling in each one of these classes and John and Ellen have agreed to allow me to share the specifics of their situations on this blog. 

To take the class, please visit the link on Oprah’s website: http://www.oprah.com/package/money/career/pkgmarcus/20080401_orig_marcusbuckingham

Here is my own mini-class that will be featured on this blog:
Name: Christa
Paid to do?: Product Development
Here because?: My day is filled with lots of tasks I don’t want to do

Name: John
Paid to do?: Graphic Design
Here because?: Feels like he is wasting time with a company that has no advancement opportunities. Job is mostly executional, not strategic. Culture is siloed and not collaborative. A lot of in-fighting at his current firm. Many people don’t want the responsibility of making decisions, but want credit when something goes right. 

Name: Ellen
Paid to do?: Nonprofit fundraiser
Here because?: Doesn’t feel that her current company is creative, innovative, or motivated to improve. Decision-making processes in the organization are very slow and misguided. Her opinions are not listened to by her boss. She works with great people, though is not enjoying working for her boss as there is very little mentorship. 

Once a week, I will be sharing our stories as we continue through the remaining sessions of this class with Marcus Buckingham. If you decide to take it and would like to share your thoughts on the classes, I’d love to have you comment on this blog! Here’s to living our best lives in 2009!