Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
care, career, friendship, holiday, hope

My Year of Hopefulness – Make Something That Matters

Christa Avampato

My friend, Monika, hosted three of us for dinner at her place last night. I can say with certainty that it was the nicest New Year’s Eve I’ve ever spent. Low-key, relaxed, with good friends, good food, and good wine. Though we just turned the page one more day, just like we have ever other day of the year, it did feel different this year. I did feel myself shrug off some sadness, some disappointment, even some anger. As I walked to the subway last night with my friend, Brandi, I was glad to hear I was not alone is feeling of heavy disappointment about the world. 


And then I read Seth Godin’s blog post this morning. Apparently, he hates New Year’s though he seems to have changed his tune this year, too. He sees a tremendous opportunity this year and I wonder how many of us will rise to the challenge he’s laid before us: “The opportunity this year is bigger than ever: to lead change, to create a movement in a direction you want to go. While the rest of your world huddles and holds back, here’s a golden chance to use cheap media, available attention, and great talent to make something that matters.”    

To that end, I wanted to share a resource given to me by my friend, Linda. Linda is on the board of the Black Culinary Association (BCA), a nonprofit that supports racial minorities entering the culinary world. Linda found BCA after registering her profile on boardnetusa.org, an on-line community that matches up boards seeking members with individuals interested in serving on nonprofit boards. If you’d like to take up Seth Godin’s challenge, this resource is a wonderful place to begin your journey. 
 
I’m home today cleaning my apartment to start the New Year off right. I was dusting my bookshelves a few hours ago and came across my copy of Oh, the Places You’ll Go. While a little bit cliched at this point, there are a few lines where I always get choked up. It’s possible I take our dear friend, Dr. Seuss, too literally. It’s also possible that I am a giant sap. “Your mountain is waiting so….get on your way!” always has some special meaning for me. I’ve been searching for my mountain for a long time now, and while I’ve climbed a few peaks, looked out over a few vistas, and none of them have been my peaks. I simply borrowed them from someone else for a while, did some good while I was there, and then had to move on. 

In 2009, I’d like to find my mountain, make something that matters. If you’ve found yours, know that I am insanely jealous and excited for you all at once. It must be a remarkable feeling. If you’re like me, still searching, then I hope that 2009 will be your year of great discovery, too. 
care, career, holiday, hope, job, New Years Eve

My Year of Hopefulness – Day 1

Christa Avampato

On December 23, 2008, I began a daily log of acts of kindness after writing a blog post about small moments that made my day. I realized in the 15 minutes that it took me to write that post that I had a very simple New Year’s Resolution: I wanted to feel more hopeful in 2009 and I wanted to do my part to generate more hope for others. From that blog post and simple wish, I am starting an extraordinary year of giving and receiving.


I don’t typically write series of articles on this blog. To help me keep my New Year’s Resolution, I will be writing a daily blog post, in addition to my other regular posts, about what I am doing to be more hopeful and generate more help for others. It will be a good reminder to me, and I hope that it may do readers some good as well. 


The economy is weighing heavily on people’s minds at the start of this year. People are facing layoffs and possibly the bankruptcy of the companies they work for, particularly in certain industries such as retail. As a result, it can be pretty tough to get up for work in the morning. Even if you are lucky enough to keep your job in this downturn, and you are indeed lucky if you’re in that boat, there will be added stress as you may be doing the work of two or three people, and being asked to do that work with no additional compensation or resources. 

So what can we do to make that trip out the front door a bit better? This evening I made up a small sign that I taped to the inside of my front door, right by the door knob, that details what I am achieving and working toward at this current job and the good things about my position that I should be grateful for. It will be a good reminder every morning before I head out for work. If you are facing some discomfort in your current job, maybe this tactic will help you as well. 

Happy New Year!
art, environment, green, photographs, pictures

Picture of the Year

Christa Avampato


The Today Show recently ran a contest to determine the “picture of the year”. There were images of Obama, Michael Phelps, moving photos of conflicts around the world. But the theme that ultimately won out was nature. 3 of the top 5 photos chosen by viewers depicted acts of nature around the world, the top one being of a lightning storm over a volcano in Southern Chile. The photo is dramatic – so much so that you’d think it was doctored up or contrived. Rest assured, it is real and awe-inspiring. It was taken by photographer Carlos Gutierrez for the Patagonia Press. 


I think about the environment a lot, its beauty and power. I used to work for an environmental nonprofit and it is one of the main causes I donate to. I read extensively on the topic and am constantly working to lower my carbon footprint. I am certainly a green consumer and firmly believe that there are enormous public health implications if we do not do everything we can to protect our natural world. I am so pleased that Mr. Gutierrez’s photo won – it shows that I am not alone in being inspired by nature, not by a long-shot. Of all the photos that were taken in this historic year, nature reigned supreme in inspiring people around the world.
  
I hope 2009 will be the year when green energy and environmental conservation takes center stage – in this country as well as in other countries around the world. I hope we put policies and regulations in place that halt the rapid disappearance of species and habitat. I hope that more people will be willing to pay a bit more now for green products rather than pay dearly for the consequences of not protecting the environment in years to come. As a society, I’d like to see us protect and treasure life.

There is a song that John Denver sings on the Muppet Christmas album that is one of my favorites. It’s about a little tree named Alfie. At the end of the song, John communicates one small request from Alfie, and whenever I hear it I get a little bit choked up. It bears repeating. “You see life is a very special kind of thing. And not just for a chosen few, but for every living, breathing thing, not just me and you. So in your Christmas prayers this year, Alfie asked me if I’d ask you to say a prayer for the wind, and the water, and the wood, and those who live there, too.” That’s a request I’m very happy to fill. 

career, curiosity, education, job, learning

Attaining breadth and depth

Christa Avampato

The conversation of breadth versus depth has always confused me. I have a hard time understanding why the two seem to be mutually exclusive of one another. Is it not possible to know a lot about a lot of things? A similar debate rages on about being a generalist versus a specialist. Again, why can’t we be both? 


There is a widely-held, and incorrect, assumption that we as people do not have the time nor the capacity to be very good at many things. I constantly hear statements like “if you want to hone your craft, you really need to make that your singular focus.” Nonsense. If we are curious and passionate learners, open to new experiences, and diligent in our studies (even long after our formal education is over), then it is entirely possible to be very good in many different areas. 

The paradigm is shifting. In the work world we are being asked to do more with less. And if that is to be expected and accepted, then we must also give up these debates of generalist versus specialist, breadth versus depth. We will have to develop high level skills in a number of areas in order to perform well in the new economy that will emerge after this current downturn. The idea of the “T” is no longer valid (knowing a little about a lot, and a lot about a little.) We will have to get to work on building a rectangle (knowing a lot about a lot, period.) 

Look at historical figures like Benjamin Franklin and Thomas Jefferson and Albert Einstein. They were considered “Renaissance characters” of their times. They had a variety of interests and far-ranging expertise. Really, they were just life-long students who didn’t accept the adage that they could only excel in a single field. They had the drive to let their curiosity be their guide, and we would do well to follow their lead – now more than ever. 
books, charity, entrepreneurship, nonprofit, philanthropy, social entrepreneurship

The other 86%

Christa Avampato

“May you live in interesting times.” ~ Chinese proverb


Every week I am mystified by an IBM ad that consistently appears in Business Week. It’s part of their “Stop Talking Start Doing” campaign and in large bold type it predicts, “86% of the world population will live in emerging markets by 2050.” As a product developer, this is a fascinating statistic that will be critical to my future success. 


The majority of those who consume products I will create going forward will not be from my heritage, my culture, or raised in my country. Aside from the big four, known as the BRIC economies (Brazil, Russia, India, China), places such as Egypt, Mexico, Poland, South Africa, South Korea, and Turkey will becoming increasingly big players. And the companies that are succeeding and will continue to succeed are companies that most of us have never heard of: Concha y Toro, MISC, and Sasol.   

What is exciting for me is that these markets will demand a decent percentage of products that fall into the “extreme affordability” category, and this means that we may soon be coming into a time when social entrepreneurship will reign supreme over the activities of large multi-national corporations. If we pair that prediction with the closer relationship that has emerged between government and business, it becomes a perfect (good) storm for product developers like me who want to do well and do good at the same time. Nicholas Kristof, a New York Times Columnist, wrote his Christmas column about a recent book on this very subject. The book, Uncharitable, discusses the moral dilemma and possible solutions for nonprofits who find themselves in the midst of this struggle to bring in funds and do good in the world.  

What I think is a tremendous opportunity is the role that international nonprofits like UNICEF, Doctors Without Borders, and Mercy Corps can play. They have been working for decades in emerging markets. They can and should be a tremendous resource to entrepreneurs and start-ups looking to expand their business into those markets. These social entrepreneurs will provide better services and goods for the people they work so hard to help, and they can generate additional income streams for their organizations through a consulting practice on emerging markets. 

I recently viewed Steve Jobs’ 2005 commencement speech at Stanford. His message is that we can only connect the dots of our lives looking backward. In order to move forward, we have to trust our intuition, we have to have faith that we can build our own road, and we have to believe that the dots will connect eventually, somehow. I am beginning to finally see how the dots of my patchwork life and career will connect – through this field of social entrepreneurship that leverages all of my experiences, all of my education, and all of my contacts, passions, and beliefs. Indeed, we are in the midst of interesting times. 
 
innovation, product development, social media, technology, widget

New York Times Customized Widget

Christa Avampato

The New York Times just released a beta version of “build your own widget”. It’s a bit simplistic in its current stage, though I imagine they wanted to launch it, see what readers and social media users create, and then make modifications. If only all organizations could take that view of building a prototype, testing it in the market, and then making adjustments without beating themselves up and creating drama for product developers: we’d having many more higher-quality innovations in short-order!


Very easy to use and post, you have only two sets of choices: 1) Select the top articles from a certain section of the paper or use a specific keyword. 2) Choose between 3 and 10 headlines to post in the widget. Then just click “Add to site”, choose which social networking platform you’d like to use (currently a very limited selection), enter your log-in info for that page, and it’s posts automatically for you. I created an “Innovation News” widget with the top 10 innovation headlines of the day from the New York Times to post to my blog (you can find it in the sidebar on the right-hand side of this page) and to my iGoogle page.

What I love best about the widget is that it will be helpful for my blog readers and many of them also work in or are interested in innovation. It’s also very useful to me to get a quick daily snapshot of what’s happening in the innovation field. (When I boot up my computer in the morning, iGoogle is my first log-in.)

A few improvements I’d make: 
1) allow for greater customization. For example, I want to pick and choose with more discretion. I always read three NYT columnists: Kristof, Friedman, and Krugman. I’d like to see the top story from the arts, business, health, and world news sections, the innovation article of the day, the Magazine cover story, and a cartoon.
2) make the widget available for more social media platforms. I’d like to post it on my Facebook page and add a link to that widget to the signature of every email I send.

Create your own New York Times widget at http://www.nytimes.com/services/timeswidgets/
community, family, happiness, new product development, New York Times

A Charmed Life

Christa Avampato

I took my baby niece to the Magic Kingdom. To be perfectly honest, she is so gorgeous that we always get stopped by complete strangers who want to tell her how cute she is. I think she looks like me.


My sister, Weez, and I were sitting with her on the ferry boat ride over to the Magic Kingdom when, as usual, some stranger sat down next to us and told us how perfect-looking my niece is. We smiled and modestly said thank you, though we really just wanted to respond, “We know. We get that ALL the time.” 

This particular woman was also very curious about us as well. Where are we from?, where do we work?, etc. I told her I live in New York City on the Upper West Side. “You do?” she responded. “Do you go to all of those fancy restaurants and have lots of friends there?” “I do,” I replied. “I have a pretty spectacular life there. I’m very lucky.” “You certainly are!” she cried. “Can I have that life?”

This overwhelming sense of gratitude and appreciation hit me. I really am lucky. I really do live a charmed and happy life. So why have I not been realizing that for the past few weeks? Why have I been silently worrying and fretting?

Take a look at this: http://tinyurl.com/99vpmx. It’s an opinion piece from today’s New York Times about happiness. Recent studies show that our situation relative to others is more concerning to us than our absolute situation. If I lose my job, and everyone else around me keeps theirs, then I feel very, very bad. But if I lose my job, and so does everyone else I know, then my general happiness really isn’t effected too much. Apparently “poor me” feels far worse than “poor us.” If we’re all in this together, then it’s really not so bad. If I’m all alone up the creek without a paddle, then it’s depression city. 

So is the key to happiness not our actual situations but rather surrounding ourselves with people who think we live a charmed life, or at least a life as good as theirs? 
books, environment, nature, New York City

A Change of Scene Without Moving

Christa Avampato

I am in the midst of reading the book Wild Nights by Anne Matthews. It’s about the world of New York City that emerges between dusk and dawn. Matthews isn’t talking about the party-hopping nightlife, but rather the natural world that emerges when the archipelago’s dominant species, people, largely take their leave. An underworld of song birds, wild animals like coyotes, bears, and deer emerge. 


I think of myself as a New York City expert – I know many of the neighborhoods like the back of my hand. I spend a lot of time walking around Manhattan Island, and unlike many Manhattan-ites I venture to the outer burroughs on a fairly regular basis. In such a small geography, I assumed I knew most of what’s out there in my city. This book is opening my eyes in a whole new way, and has me planning weekend outings to parts of the city I’ve never even heard of, much less seen. 

All this new discovery in this book has me thinking about how to change our scene without changing our location. How can we make our space brand new, even if we’ve been in that space for a long time. And the same can be said for the actual housing space we live in, our jobs, our relationships. It’s about developing a fresh set of eyes, a new perspective, finding new joy and gratitude in what’s been right in front of us all along. A pretty decent New Year’s resolution that we can all make, right 
Christmas, faith, holiday

Why I Need Christmas

Christa Avampato

I was raised a Catholic and in my teenage years my mother had a religious epiphany shortly before my father passed away. We started going to church regularly. I was never much into that crucifix that was the centerpiece of the ceremony, though I did find the rituals comforting. I can’t tell you why – I guess I was craving some sense of routine, a little less randomness in the chaos. My expectations for the mass were set. I knew when to stand, sit, and kneel. I knew when to say hi to my neighbors and when to wish them peace and when to leave them alone. I knew what to say and when to say it aloud, in unison with everyone around me. I liked the structure and knowing what came next. Order and predictability were a welcome retreat.


I don’t go to Church anymore. I believe in being my own savior, and trying to save other people when possible by sharing my own survival stories, mistakes, time, learnings, and a sprinkling of chartable giving to select organizations that I believe do good work. I find salvation on my yoga mat, or in walking through the parks that surround my neighborhood, or at my computer, writing, in museums surrounded by centuries-old art, and during performances of theatre and dance and music of which there are many in New York. My inspiration and my faith are grounded in my family and my friends whom I am so close to that they are my family.

So even though I classify as Agnostic and not Christian, I still celebrate Christmas. I sill look forward to the season and take great joy in the decorations, the carols, the traditions, and the general feeling of hope and kindness that envelops our society at this time of year. I always emerge stronger and happier and calmer on December 26th than I was on December 24th. Maybe it’s the massive amounts of pie I consume on Christmas Day, maybe it’s seeing my sister, Weez, or the Christmas cards that arrive by post and by email, the surprise and excitement on the faces of my family as they open presents I so carefully wrapped for them.

More likely though, I think it’s a renewed sense of faith. In myself, in the world. I find that at Christmas time I can give up my fate to the universe much more readily than I can at any other time of year. There are some people who are able to keep Christmas in their hearts all year-round. I can’t. I am grateful everyday for what I have, for the people in my life, for my good health and fortune. Still, I need December 25th to be reminded of goodness, to be inspired, to rekindle my creativity. And it always comes just in time, just when I need it most. Happy Christmas.

Christmas, holiday, technology

A Happy Holiday Smile Box featuring Kenneth the Page

Christa Avampato
Click to play Happy Holidays Everyone!
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