The Today Show recently ran a contest to determine the “picture of the year”. There were images of Obama, Michael Phelps, moving photos of conflicts around the world. But the theme that ultimately won out was nature. 3 of the top 5 photos chosen by viewers depicted acts of nature around the world, the top one being of a lightning storm over a volcano in Southern Chile. The photo is dramatic – so much so that you’d think it was doctored up or contrived. Rest assured, it is real and awe-inspiring. It was taken by photographer Carlos Gutierrez for the Patagonia Press.
I think about the environment a lot, its beauty and power. I used to work for an environmental nonprofit and it is one of the main causes I donate to. I read extensively on the topic and am constantly working to lower my carbon footprint. I am certainly a green consumer and firmly believe that there are enormous public health implications if we do not do everything we can to protect our natural world. I am so pleased that Mr. Gutierrez’s photo won – it shows that I am not alone in being inspired by nature, not by a long-shot. Of all the photos that were taken in this historic year, nature reigned supreme in inspiring people around the world.
I hope 2009 will be the year when green energy and environmental conservation takes center stage – in this country as well as in other countries around the world. I hope we put policies and regulations in place that halt the rapid disappearance of species and habitat. I hope that more people will be willing to pay a bit more now for green products rather than pay dearly for the consequences of not protecting the environment in years to come. As a society, I’d like to see us protect and treasure life.
There is a song that John Denver sings on the Muppet Christmas album that is one of my favorites. It’s about a little tree named Alfie. At the end of the song, John communicates one small request from Alfie, and whenever I hear it I get a little bit choked up. It bears repeating. “You see life is a very special kind of thing. And not just for a chosen few, but for every living, breathing thing, not just me and you. So in your Christmas prayers this year, Alfie asked me if I’d ask you to say a prayer for the wind, and the water, and the wood, and those who live there, too.” That’s a request I’m very happy to fill.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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