Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
courage, death, family, health, loss

My Year of Hopefulness – Bearing defeat without losing heart

Christa Avampato

“The greatest test of courage on the earth is to bear defeat without losing heart.” – R. G. Ingersoll

I read this quote last week on Twitter (http://www.twitter.com/tamow) and knew I wanted to blog about it though couldn’t decide on how to steer this post. This morning I sadly realized how critical it is for us to have courage. I am beginning to think that it might be the most vital skill we can develop and cultivate.

My mom let me know that my Great Aunt Lorraine passed away this morning. In her mid-80’s, she lived a largely healthy and incredible happy life, one that my grandmother would define as “good, clean living”. Honest, hard working, and loving, my Aunt Lorraine was thoughtful and generous, never forgetting a birthday or anniversary. I will miss her. She went through several bouts of cancer and chemotherapy eventually got the best of her.

She passed away from a from condition called MDS, a chemotherapy-induced form of leukemia. Chemotherapy is a poison, and the hope is that in targeted doses it will kill the cancer before killing the person being treated. Chemotherapy gave my Aunt Lorraine extra years that she would not have had otherwise, though I always find it discouraging to hear that science has failed us in some way. When she was first diagnosed, I was angry with her doctors. No wonder some people refuse treatment all together. Who wants those toxic substances floating around their bodies to cause unspeakable pain and suffering later on?

The art of medicine, and those who seek treatment through it, are engaging in a constantly morphing, emerging field. When someone is lost because science couldn’t save them, there is cause to feel defeated and disappointed by doctors, the very heroes who are supposed to literally save us. The truth is that we can’t give up on medicine, on the process of trial and error, on the development of new processes and treatments. Without taking these risks, advancement isn’t possible. And advancements let my family have my Aunt Lorraine for as long as we did, in relatively good health. She had great courage to continue fighting cancer and she never lost heart. Her doctors pushed forward doing the best they could to give her more time. They had great courage, too.

My Aunt Lorraine’s passing is also a reminder that our time here is short and precious. The times we’re living in are testing us to the nth degree, and many are walking around disillusioned and disappointed, in themselves, in the failings of their government and financial system, in their companies. I understand that feeling, and on occasion I share it.

Many times in our lives, we will have to bear defeat, learn from it, get up, and keep going. With hope of better days, it’s a little easier to keep going. As I’ve said before, hope isn’t a strategy for success. It’s a tool to make the journey easier, and it makes courage more attainable. My Aunt Lorraine had hope that the chemotherapy treatments she endured would help her live longer. And she was right. I am inspired by her ability to look defeat in the eye and hang on to her heart, her family. We must all do the same – the alternative is not an option if we intend to live as well and as long as she did.

career, change, experience, family, friendship, love, relationships, travel
Christa Avampato

“Man can touch more than he can grasp.” ~ Gabriel Marcel

We have a very short time on this planet. While we might think that 80 or 90 years sounds like such a long time, in reality it is the bat of an eye when considering the length of history. In our lifetimes, we’ll see and take part in many different experiences with many different people in many different places. And while we might have the instinct to take part in any and every way that we can, we just can’t. We have to choose where and how and on whom to spend our time and energy.

Where will we have the most impact? Where will we find the most joy? Do we care about life-long learning or is it connection with others that is most important to us? These types of questions are critical for us to consider and answer when we think about what we’d like to do with our time here.

There are millions of ways for us to make a difference – there are so many places, people, and things that will somehow enter our lives. The only question we really have to answer is, “which experiences we will witness and let pass and which are the ones that are we will hang onto for longer than a moment?”

business, environment, nature

My Year of Hopefulness – What Honeybees Teach Us About Business

Christa Avampato

In this current economy, the key is flexibility. Easier said than done, so I have gone looking for examples of successful work flexibility beyond the borders of business school books and analyst reports. My favorite find so far was in today’s New York Times in the Opinion column “The Wild Side” about evolutionary biology. The guest columnist, Leon Kreitzman, wrote “Let’s Hear it for the Bees”, about the remarkable career example that honeybees set for us.

The whole article is a fascinating read. Here are the key points I found most relative to business:

1.) Do the work that needs to be done. Honeybees have an amazing sense to know when a task needs attendance and when a task would be wasted effort. Their sense of efficiency and innate to ability to always make themselves useful is enviable.

2.) Different stages of life call for different types of work. While very young, honeybees care for eggs while older honeybees with be charged to forage for nectar and pollen. And if need be, they’ll flip back to tasks they have done before. It’s a good lesson in gathering knowledge from the ground up so that it can be called upon when necessary. They don’t get stuck seeing themselves in specific roles. Their jobs evolve as they gain experience.

3.) Communication and generosity are keys to a healthy hive. Honeybees are in constant communication with one another. Foragers let each other know where they’ve found strong supplies of nectar and pollen. They assist one another in a way that brings the saying “many hands make light work” to life. They don’t build fiefdoms or silos – they work for the benefit of the hive as a whole.

4.) Awareness of our surroundings and external circumstances inform the actions of our lives. Foraging bees only visit flowers when nectar and pollen counts are at their highest. They do this by synchronizing their internal clocks with a daily floral rhythms of flowers they’ve visited. This assures that their trips to the flowers are as beneficial as possible, and that they spend other times of their day on more useful activities.

We spend a lot of time buried in paper work at our desks. There is currently a lack of inspiration around the gray cubicles of America. I’ve been finding that I garner the most motivation by looking outside of business, into areas like science, health, and art. There are teachers and sources of education all around us if only we take the time to look and appreciate the knowledge they have to offer.

The above photo was taken by Kathy Keatley Garvey, University of California, Davis Department of Entomology

books, change, family, Hachette Book Group USA, love, writer

My Year of Hopefulness – Follow Me by Joanna Scott

Christa Avampato

As a writer, I read a lot, always looking for new styles and interesting turns of phrase. Joanna Scott has become my new favorite author. I quickly ran through her book, Follow Me, in a week. I couldn’t put it down and wanted to enjoy every word of this consuming, at once bitter and sweet, story that spans several generations of women. Mistaken identities, family complications, love, and a sense of place dominate the books intertwining themes. At points I loved and hated all of the main characters, a sign that Joanna Scott is capable of creating personalities that are so true to life that I have found myself thinking about them as if they are my neighbors and friends.

Even more lovely and intriguing than the plot twists and turns, Joanna Scott uses language that made me realize that English can be just as beautiful as any romance language. Her poignant sentiments are dramatic without being saccharin. For example, early on in the book one of the characters runs away from her life and family after a traumatic event. “But still she runs. Running, running, running. How many lives start over this way, by putting one foot in front of the other?”

I considered how many of us today must start over because our investments have decreased so dramatically in value or because we, or someone in our family, lost a job. Starting over is frightening and painful. And yet, Joanna Scott is right: starting over is simply putting one foot in front of the other in a different direction. What I find so inspiring about Follow Me is that its characters are not afraid to start over. Indeed, they find it almost impossible to not immediately start over when life doesn’t go their way. A lesson that at least bears consideration, if not emulation, by all of us.

investing, travel, volunteer

My Year of Hopefulness – Costa Rica, here I come!

Christa Avampato

Last night I had dinner with my friend, Jeff, who’s turning 30 next month. To celebrate, he’s going to Egypt and asked friends to come along. Because of the economy, most of us backed out. Last night, Jeff told me he booked the trip for 3 people, $2000 each – includes airfare, tours, and most of their meals. I almost fell over. I missed out on Egypt for $2000 because I was a little bit afraid of losing my job. (I’m currently still employed.) What a lost opportunity!

Cross-Cultural Solutions contacted me today to see if I had any more questions about booking a trip with them. (They have incredible customer service!) I wrote back a very apologetic note saying that my company had just announced that we’d go through another round of layoffs next month so I had to hold off and see how that worked out for me. Even though a trip with Cross-Cultural Solutions is 100% tax deductible, I still hesitated.

A long time ago a friend of mine sent me a quote that rings in my head all the time: “The world is a very generous place. It gives you the same lesson over and over until you finally learn it and don’t have to go through it any more.” Costa Rica was my next Egypt.

The moment I got home, I dropped my bag, headed for my Mac, whipped out my credit card, and signed up for a trip to Costa Rica with Cross-Cultural Solutions. Like everyone else I know, I’m nervous about the economy. But does that mean I just go into a holding pattern? Do I not take advantage of a great opportunity out of fear?

Now, I will say that I am in a very good position to just take the money for my trip from my savings and it’s a huge benefit to have the trip be tax-deductible. Still, it would be very easily justified to hunker down and not take this trip. It’s a matter of priorities, and international travel and volunteering are important to me. So this trip is not an expense, it’s an investment opportunity. In me. In the world. And I’m grabbing it with both hands.

family, health

My Year of Hopefulness – Second Opinions

Christa Avampato

Mom’s had a bum knee for a few years that’s gotten progressively worse. It’s to the point now where to walk comfortably she needs a cortisone shot. Total knee replacement is inevitable and she is now an excellent candidate for the surgery. She went to see a physician who was recommended to her by her doctor. With a near absence of customer service, he told her she’d be back to work in two weeks. And he could probably schedule her for surgery some time in the next few months.

Total knee replacement is an incredibly invasive procedure. It hurts. A lot. And the only way through the pain is to keep moving. Lots of physical therapy, before and immediately after. To say that someone could be back to work in two weeks is ludicrous according to my dear friend Ken who works in a physical therapy clinic. “8-12 weeks is more like it,” he told me. “And those stairs in her house? She won’t be able to use them for a few weeks either.”

We went off to see a new surgeon today. I refused to let the first surgeon work on her. This second opinion was the right way to go – the doctor spent a lot of time with her, answered all her questions and concerns (and mine), and gave her the straight story about what she could and should expect. 8-12 weeks off from work and yes, she’d be best off to go to a nursing facility for a few weeks right after the surgery. Oh, and he can perform the surgery as early as May 18th. He recommended a class for her to go to at our local hospital’s joint clinic run by a top-notch physical therapist who will answer all of her questions. She left actually looking forward to total knee replacement.

On the train home, I thought a lot about second opinions and the importance of getting them for so many situations in our lives. It’s easy and less time consuming to snag the closest opinion and run with it. It’s easier still to not seek out any opinions and just do whatever we want. The value of two or more opinions is that you get a few different views of the world from varying vantage points and levels of experience.

With these remarkably uncertain times we’re living in right now, the value of second opinions can’t be overstated. We need to take a 360 degree look at every challenge and decision we’re facing and opinions from different, non-associated parties can help us do that. It’s advice we can all use, whether we’re considering a new knee, a new job, a new city, a new relationship. After all, “none of us is as smart as all of us.”

relationships

My Year of Hopefulness – 15 Chances to Turn an Enemy Into a Friend

Christa Avampato

Extra gum has an interesting saying on the inside of its packaging: “15 chances to turn an enemy into a friend.” On my way to the subway this morning I thought about that statement. Extra gum was clearly talk about its 15 sticks of gum. But are there 15 ways to turn an enemy into a friend? I can think of 6 – and that’s a start. Any you’d like to share?

1.) Do something nice for someone, even if they haven’t been so nice to you. It can be small. It can even be done anonymously. A thoughtful favor can sometimes turnaround a bad attitude.

2.) Consider what their lives must be like outside of the environment we’re used to seeing them in. Does that give us some greater insight and understanding about their behavior?

3.) Detach. It’s amazing how people stop misbehaving when no one is watching or no one seems to care.

4.) Lay it on the line. By disarming enemies with straight-forward honesty, we can disarm them.

5.) Think of something good about them. My friend, Kelly, is brilliant at this. No matter how much she may dislike someone, she’s always able to keep an open mind about them and is determined to learn something from them.

6.) Recognize that everyone comes into our lives for a reason.

Image above can be viewed at: https://christaavampato.com/wp-content/uploads/2009/04/enemies_love_.jpg?w=294

change, curiosity

My Year of Hopefulness – Why Settle for One Dimension When You Could Have Many?

Christa Avampato

I arrived home from Florida today tired and happy. There is a good deal of shifting about to take place in my life and that shifting is causing my usual high energy to run that much higher. So what to do with all this excessive energy? Clean my apartment. (A bit sunburned from my time in the Sunshine State, jogging out in the sunshine seemed like less than a good idea.)

As is my habit when cleaning my apartment, I put on the Food Network. There was some challenge called Last Cake Standing where each of the five competitors had to build their life story out of cake. Can you imagine a more fun assignment? If only I could bake…

One of the contestants built this gorgeous cake of decorative masks, forms that symbolized different hobbies she has and places she’s been. It was colorful and inventive, much more so than any of the other cakes. One of the judges criticized her for having too many disparate parts and not enough of a cohesive story. She’s being ridiculed for having too many interests? Too many dimensions to her personality? Too many interesting stories and way of spending her time?

This is a terrible message to be sending out into the world, and it’s one I’ve seen and heard much too often from far too many people. A lot of people are comfortable in one dimension. Maybe they don’t have the capacity or imagination or creativity for living life in many different directions. And if so, that’s fine, but don’t criticize people who want to explore every interest them have! Don’t punish people for being curious.

Here’s are some ideas for expanding your world if you’d like to break out of the same old same old:

1.) Find a new hobby. Meet-ups, Twitter, and your local bookstore are great places to look for ideas.

2.) Live life like a tourist for a weekend. Pick up a copy of a guide book to your city or a copy of the weekend edition of your paper, and see where it takes you.

3.) Take a weekend trip on an impulse.

4.) Volunteer – you’ll be inspired by the other people you work alongside.

5.) Start to learn a new language, and explore the cultures that use it

art, story

My Year of Hopefulness – Giving the visual arts its fair share of attention

Christa Avampato

If you want to learn about the importance of impact in visual messaging, consider this: the average amount of time a painter has to engage a potential purchaser of his work in a gallery is 15 seconds. That’s about how much time people spend looking at any one painting as they’re strolling through an art space. In 15 seconds, the artist who likely spent hours, days, or months creating a single piece of work must make that viewer think, laugh, cry, and wonder. 15 seconds to make an impression, or not. In other words, the painter must immediately elicit some type of strong emotion and curiosity or risk being passed by and forgotten.

In writing, we give authors a decent number of pages before we decide to continue or put down a book. We’ll watch a TV show for a few episodes, a play for at least the first act, a few songs on an album or at a live concert. Visual artists barely ever get a fair shake. And here’s why it’s even more tragic: our minds physically cannot take in every detail of a painting in 15 seconds. But it’s exactly those details that will make all the difference in our opinion of a piece of work. In 15 seconds, we aren’t giving the artists nor ourselves a fair shake and my guess is that we are missing a lot of beauty and a lot of joy through this self-imposed limitation.

For the sake of the art world, here’s my suggestion: slow down and open the mind. I’m guilty of museum fever. I have to get through as much as possible as quickly as possible just to say I’ve seen it. Bad idea. Very bad idea. I have a tough time recalling details of works if I take that approach. So on my last visit to the Met, I went more slowly and I did less. I went to see one small showcase, Raphael to Renoir, and then let myself just wander and enjoy whatever happened to catch my eye for about an hour. I spent that hour looking at a handful of works and I took the time to enjoy, appreciate, and question each one. It was the best visit I ever had to the Met.

The visual arts can be overwhelming but they don’t have to be. Take small steps, question why the artist chose specific colors, textures, or points of view. Read the back story on the work if it’s published alongside the work in a gallery or museum. Take time to consider all the choices that could have been made and why an artist specifically made the decisions to create the work that now stands before you. We’ll be better off for this exercise – we’ll learn how to see and appreciate more of the world around us – and visual artists will finally get a chance to inspire us at least as much as other artists.

The painting above, Blank Image, was painted by Kyle Waldrep and is on display at the School of Visual Arts on the UCF campus. Oil on canvas.

career, change, choices, family, friendship, movie, priorities

My Year of Hopefulness – 10 Items or Less

Christa Avampato

Phil Terry recommended the movie 10 Items or Less on his Facebook page. It is one of those exceptional indie films that slipped by me and I am glad Phil encouraged his friends to see it. In the movie, the two main characters discuss 10 items or less of things they love, hate, can’t do without, etc.

It’s a poignant and revealing premise. In a few short words, these lists can get at the heart of what’s really important to you. So here are my 3 lists of 10 items or less: things I love, things I need to do in my life, and impacts I’d like to have.

Things I love to do
Write
Develop new business ideas
Research
Read
Meet new people
Travel
Volunteer
Organize

Things I need to do in my life
Start my own business
Own the place where I live
Write and publish books
Fall in love for life
Travel a lot
Learn to play an instrument well

Impacts I’d like to have
Live an extraordinary life
Help other people live extraordinary lives
Help other people start their own businesses so they can be independent and create their own lives on their own terms
Further the cause of creativity and innovation