Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
business, entrepreneurship, Examiner, food

Examiner.com: Interview with Lev Ekster, CEO of CupcakeStop

Christa Avampato

I’ve extolled my love for cupcakes before in this column. A few months ago I interviewed the owners of Crumbs, my favorite cupcake bakery in New York. Recently, I had the opportunity to interview Lev Ekster, CEO of CupcakeStop, a mobile cupcake bakery in New York City. I first learned about Lev’s story through Crain’s and I reached out to him to get more details about his career path and his start as an entrepreneur. His story is one that proves that a business can indeed be started in a tough economic time in the midst of a tight job market. He is the perfect example of an unintentional entrepreneur!

For the full interview with Lev, click here.

books, child, education, literature, school, volunteer, writing

My Year of Hopefulness – Charlotte’s Web

Christa Avampato

I’m reading Charlotte’s Web with my new book buddy, Dwight. Dwight is a 3rd grader who lives in Queens. We got connected through an organization called Learning Leaders. Based in New York City, the provide supplementary educational programs to kids in public schools. Their book buddy program matches up adult volunteers with elementary school students. We read a book together, and write three letters back and forth as we work our way through the story.

As a kid, I loved to read. My house was filled with literally thousands of books, much to the detriment of any semblance of tidiness. While I didn’t love being in a cluttered home, I loved being surrounded by books in every room. Now I recognize that most kids aren’t as lucky as I was to learn to love reading at such a young age. The book buddy program and Dwight are one small way that I hope to turn that around for a kid.

I forgot how much I love Charlotte’s Web. I forgot how scared Wilbur was and how concerned he was with being lonely and making new friends. Children’s literature introduces some heavy themes, despite its light-hearted exterior. Reading this book has made me fall in love with the genre all over again, and encouraged me to continue writing for this age group.

I’ll post up my letters to Dwight and his letters to me on this blog as we continue through. I’m excited to read what he has to say. I’ll meet him in person in February when we all get together for a celebration lunch. Apparently, the kids always think the adults they are writing to are total rock stars – a shot in the arm we could all use!

“Dear Dwight,
I’m really happy to be reading Charlotte’s Web with you and writing letters to each other as we work through the book. This was one of my favorite books when I was in school, and I’m looking forward to re-reading it. I really enjoy reading and I write, too. I always find inspiration for my own writing by reading other books.

I grew up in a very small town about two hours north of Manhattan, along the Hudson River. We had a farm where we grew apples and every fall we would invite people to come pick apples from our property. We didn’t have as many farm animals as there are in Charlotte’s Web, though my sister, Maria, and I spent a lot of time in the woods around our house watching for deer, turkeys, and foxes. We also had a very large pond that had frogs, turtles, and fish.

Our family has always had pets so my love of animals goes back as far as I can remember. We had a lot of dogs, a few cats, an aquarium, and a rabbit, too. My work is very busy now so I don’t have time for a pet at the moment. I hope I can have a pet of my own someday soon.

One part of Charlotte’s Web that I forgotten was how much Wilbur wanted to make new friends in his new home. I have experienced that many times, too. I went to elementary school, middle school, and high school with all of my same friends. When I went to college and then to graduate school, I didn’t know anyone so I had to make all new friends. At first that experience was scary, though the more often I had to make new friends, the easier it became. Now meeting new people is one of my favorite things to do.

What’s been your favorite part of the book so far? What kind of plan do you think Charlotte will make to help save her friend, Wilbur? I’m looking forward to your first letter!

Your Book Buddy,
Christa”

career, change, patience

My Year of Hopefulness – Kant, Darwin, and Child

Christa Avampato

I never thought I’d be able to draw a common connection between Immanuel Kant, Charles Darwin, and Julia Child. In the context of gearing up for my second act, I’ve been coming across a remarkable number the stories about people who came to their calling and made their significant contributions to the world later on in life. Perhaps it’s true that we find what we’re looking for, and I’ve been looking for inspirations for my act 2. In this quest, the stories of Kant, Darwin, and Child bear repeating.

Immanuel Kant is recognized as one of the greatest philosophical minds, creating such constructs as the categorical imperative and transcendental idealism. I learned about Kant’s works through Michael Sandel’s on-line class, Justice. Kant received his first paying job at age 31. He was a university lecturer paid on commission based upon how many students attended his class. He published his first work at age 51 after a decade of near silence and introversion. Odd, yes. Worth the wait, absolutely. His first published work, Critique of Pure Reason, was the beginning of an entirely new branch of philosophy now known as Kantianism. Of course his brilliance did not sprout overnight – it took 50 years of training to condition his mind to be able to think clearly enough to write such a complex piece of work.

Like Kant, Charles Darwin wrote his seminal work, The Origin of Species, in his early 50’s. This work revolutionized life sciences by putting forward the ideas of evolution, natural selection, and survival of the fittest. He spent many years as a student, as did Kant, and he followed his own interests rather than cow-towing to the desires of others to plan his life. His father wanted him to be a medical doctor, even though Darwin always had an inclination to be a naturalist. Eventually his will won out and he got to build the life he wanted, albeit a little later than he probably would have liked.

I get a lot of inspiration from food, and it’s impossible to over-emphasize the contribution of Julia Child to the culinary field. Following the pattern of Kant and Darwin, Child published her best known book Mastering the Art of French Cooking, in her early 50’s. She didn’t even entertain making a career in cooking until she was awarded admission into Le Cordon Bleu, the famed French cooking school, at age 36. She freely admitted that she had been looking for a career all her life; she had several other careers as a copywriter and as a government worker before falling in love with cooking. Once she discovered that love, she never looked back and by her own hands, literally, changed the world of food forever.

These stories give me a lot of hope for the futures of people who follow different paths early on in life, who pursue their every interest with wild abandon and passion. I know some people who have known exactly what they wanted to do since age 5. I used to date a man who at age 5 decided he wanted to be an attorney. Today, he does exactly what he always wanted do. He probably always will. I’ll admit that I hate him a little bit for knowing what he wanted so early in life. Or at least I did hate him until I heard the stories of Kant, Darwin, and Child.

For some of us, our calling just doesn’t find us that way. We have to follow lots of different paths to find our way home. We’re in good company with Kant, Darwin, and Child. The only important thing is to not give up until we can finally find our true selves, until we fully realize our own great contribution to humanity. In the long-run, tenacity pays off.

career, education, mentor

My Year of Hopefulness – Climbing

Christa Avampato

“The single largest pool of untapped resource in this world is human good intentions that never translate into action.” ~ Cindy Gallop

This morning I had breakfast with one of my business school professors. From the beginning of my time at Darden, he was a champion of mine and was someone that I spent many hours learning from. He has been and I hope will continue to be a great mentor of mine. I wanted to meet with him to talk about my plans for my own continuing education. He helped me to realize that in my plans, I am thinking too small. I am selling myself short.

He asked me what programs I was considering. “Christa, where you are is a function of where you’ve been. You must go to the best program that will accept you. Start with the number one program in the country first, go talk to them, see if it’s a match for you and if it is, fight for your admission into that program. This is the time to push yourself further than you ever dreamed possible.”

I was a little shell-shocked. I hadn’t considered the number one program at all, for a variety of reasons. On my way home, I kept closing my eyes and shaking my head a bit, considering the enormity of the task before me. My professor asked me to start from a place of the biggest, brightest, most beautiful dream where I can do the most good, and let that guide my application process. “A little change is not enough, Christa,” he said. “You are capable of more.”

When I got home and opened up my email, I found the quote from Cindy Gallop. I have good intentions, and by entering some of the programs I have been considering, I could bring some of them to life. My professor is asking me to reach up a bit higher on the tree of programs, where the sun shines brightest, where the fruit of hard labor is realized in its fullest form. If I intend to bring my intentions to life in the best way possible with the greatest amount of abundance, I don’t do myself any favors by dreaming small dreams.

On the subway down to meet my professor this morning, I was thinking about the idea of life being lived in 3 acts. Let’s assume I can live to the ripe old age of 100. At 33, I am just about to close my first act of life. In doing so, my professor’s advice is the perfect transition into act 2.

Here I am, a small town girl who worked hard to achieve some pretty decent accomplishments, endured some difficult hardships, and in the process found the line of work I was meant to do. In beginning to plan out that work, I had some ideas of how it could be achieved, and then a great mentor stepped in right at the end of act 1 with a surprise twist that would spur me to achieve much more in act 2 than my own script had originally set out to do. And so the plot shifts, the stakes heighten, and the excitement begins to build.

1

My Year of Hopefulness – In Love with Love

Christa Avampato

“Lovers don’t finally meet somewhere. They’re in each other all along.” ~ Rumi

This year I’ve been very fortunate to bear witness to come of my very favorite people finding the loves of their lives and getting married. Some people will say that they hate going to weddings alone because it makes them feel badly about their own romantic situations, or lack thereof. Though I do wish I had been at these weddings with the love of my life there with me, I never for a moment would say that it made me feel badly to go to these weddings on my own. If anything, they left me feeling more hopeful and joyful about love.

Tonight I had the great honor to attend Leah and Peter’s wedding. They are friends of mine from college. I’ve ever been to a wedding where there was this much love so abundantly present; there was no way to pack even one more ounce of love into the Cathedral of the Holy Trinity without it bursting. It was a beautiful thing to see, and even more incredible to feel love in that magnitude.

As an institution, I find marriage slightly terrifying and as a result have shied away from it in the past. It’s only this year, and actually only in the past month, that I’ve been able to see that a marriage based on love and respect and kindness is quite possibly one of our greatest hopes for happiness. To see two people bring their lives together with so much courage and faith in one another is awe-inspiring. As Rumi says, it’s not about meeting our love, it’s about finding the love that has been with us all along.

Peter said it so beautifully to Leah in his vows: “I have been sailing home to you all my life.” And that line did it for me – that sentiment helped me make the leap, leaving fear behind. No wonder my friends who have gotten married this year haven’t felt scared about marriage. No wonder they could put their trust into someone else so completely. Love is about finding our way home, about providing a home for the heart of another. In its most authentic form, it is about being on a journey toward someone who has been journeying toward us. Here’s to love, and those brave enough to take up the journey.

The photo above is not my own. It can be found here.

change, discovery, stress

My Year of Hopefulness – Shifting Ground

Christa Avampato

“A mind troubled by doubt cannot focus on the course to victory.” ~ Arthur Golden, from Memoirs of a Geisha

Lately, my life seems to be a little like an earthquake. I feel like I am always standing on shifting ground. Just when I think I get one part of my life settled, an aftershock throws me off balance. There are some amazing lessons to be learned when we are standing on uncertain ground. And while working through these circumstances is difficult, I am certain that once the dust settles I will be a far better person in every respect.

With shifting ground:

1.) You learn what you want, and what you don’t want.
Things I want: a career that contributes to building a better world, freedom to use my time with more flexibility, to be out and about in the world as much as possible, a close family, close friends, a feeling of connection to my community.

Things I don’t want: to wake up in the middle of my years and find that I didn’t do something because I was scared or because I was worried it would take too long to complete, to “dream” more than I “do”

2.) You learn who you want, and who you don’t want in your life.
People I want: those with commitment and determination. Those who do what they say and say what they do. People who show up, and love fiercely and fearlessly, and take big chances on big dreams. Those who hold at their core honesty, bravery, and empathy. People who know what they want and have the confidence to go for it. People who change the direction of the wind. Kind and generous and those who want to be at cause with the world. People who listen more than they talk.

People I don’t want: those who can’t make up their minds. People who are inconsistent. People who constantly look at what others can get or do for them. People who lack follow-through and commitment. “Idea people” who don’t have the ability or inclination to bring those ideas to life through the honest work of their own two hands. Those who spend an hour with me talking about themselves for 59 minutes and asking me how I’m doing for 1 minute.

3.) You learn to live with less material wealth, and greater purpose.
Last night I spoke to my dear friend, Amy, who is my inspiration when it comes to creating a purposeful life. She told me about a book called The Soul Of Money by Lynne Twist. It’s helping Amy to make the transition from the career she has, which carries a big paycheck and is not what she wants to do, to the career she wants, which has a less certain income stream and a tremendous amount of satisfaction. Twist advocates for our ability to build a meaningful, satisfying life with our own inner resources. It’s an idea we can all get behind – to be motivated by a personal mission, a reason for being, and not a bonus and an annual performance review rating. She shows us that wealth of the heart and mind is at least as importance as the wealth in our bank accounts.

Shifting ground is treacherous. It is filled with doubt and uncertainty. It shakes us to our core, and in the process we find out what sustains us, what makes us glad that we woke up today, what motivates us to build a better tomorrow for ourselves and for others. This is uncomfortable work, though it’s the only way I can see to make the valleys of this journey through life worthwhile.

Disappointment is going to show up at our door at one time or another. People are going to let us down. And how we handle these disappointments, and what we learn from them, in many ways helps us to define who are and who we mean to be. They are teachers, twisted and odd as they may be. The way to learn from the disappointments is to hang on to those who build us up, the circumstances that make us strong, those who can support us in our darkest hour. They make all the difference, and help us climb back to those peaks.

This uncertain ground will pass. The aftershocks eventually die down. Life does get back to normal. And when it does, I know I’ll find that my ground has shifted in a favorable direction.

The image above is not my own. It can be found here.

change, leadership

My Year of Hopefulness – Pendulum

Christa Avampato

“One must be fond of people and trust them if one is not to make a mess of life.” ~ E.M. Forster

Yesterday a friend of mine was talking to me about the idea of leadership as a pendulum. “Imagine that the leader is up here at the top of the pendulum. Even the slightest movement made by the leader causes huge swings down at the bottom. Leaders need to be conscious that when they make seemingly small changes, the repercussions for others are enormous.”

I had never thought of leadership this way and wondered how I might be able to apply that to leading my own life. It’s easy to play out the idea of what big changes can do to our lives; what happens with the slight changes, the ones we don’t put so much thought into? How do they add up and what kind of toll do they take, for better and for worse?

First, for worse: I’ve been trying to remember to breath. That’s right – remembering to breath. Earlier this week I was starting to think about everything I need to get done in the next month. I’ve made so many commitments – places to be, people to see, tasks I need to complete – that I began to feel overwhelmed. How could I get this all done in the time I had?

Thinking about all of this I was holding my breathe. I closed my eyes and I let it go. I kept reminding myself while I had a lot on my plate, 99% of it was fun stuff, things I wanted to do. We have to take one day at a time, one moment at a time. If we think about swaths of time that are too large, we naturally get overwhelmed. Bite-sized pieces – that’s the key. Small steps.

Now, for better: what are the small things we can do in our lives that make a big difference? This week, I’ve been taking a few minutes before I go to sleep to close my eyes and empty my mind. Last week I was having some bad nightmares. I wasn’t sleeping well. And it was effecting my energy and my outlook. It was eroding my hope. This week, I found myself being a bit more bold, able to articulate my point-of-view calmly and succinctly, especially under very stressful situations. All that I needed was a clearer, calmer mind, and that 5 to 10 minutes of meditation before I went to sleep made a big difference.

The next time when I see big swings happening in different areas of my life, I’ll raise my eyes up to the top of that pendulum. I’ll take a look at the small changes I made, or the small changes I can make, that yield big results.

The image above is not my own. It can be found here.

education, future, goals, happiness, passion, success

My Year of Hopefulness – Choosing the way

Christa Avampato

“To find out what one is fitted to do, and to secure an opportunity to do it, is the key to happiness.” ~ John Dewey

October has shaped up to be a fantastic month for me. A few dips here and there, though for the most part it’s been about exploring new opportunities, meeting new people, and getting a better handle on how my life is moving forward. In other words, I am deep into the first piece of John Dewey’s statement: “finding what one is fitted to do”.

Tonight I had dinner with my friend, Richard, and we were talking about this exploration. I suppose one of the reasons we’ve become such good friends is that we are natural explorers. This is true of so many of my friends, nearly all of them have gone down many different paths, learning a lot along the way, and eventually finding their groove. I’m the late bloomer in the bunch. It took me a long time before I realized how that I could build a life around the idea of a securing a quality education for every child, how adamantly I believe in Frederick Douglass’s idea that “It is easier to build strong children than to repair broken men.” I am a product of this idea and I am now at a point where I’ve been in the world enough to be able to fight for this principle in a thoughtful, compelling way.

So now the trick is the how, John Dewey’s second piece of the puzzle: how (and where) to secure an opportunity to do what I am fitted to do. On the one hand, I am fortunate that my passion has many different avenues for me to pursue. I could go back to a nonprofit that has a mission to help children. I could teach. I could do research in this area. I could pursue an advanced degree (and there are several types of degrees that would be suitable). I could go into government work. I could simply volunteer as I have been doing for many years. I could write. In actuality, I could do all of these things, and likely will. On the other hand, how will I make a choice among all of these options? What is the right way forward for me?

One thing that has amazed me is that it’s the first part, figuring out what we’re fitted to do, what we’re passionate about, that takes the most time and effort. Once that piece is firmly planted in our minds and hearts, and we begin to share it with others, opportunities to do what we love abound. People rally around us, support our dreams and efforts. Somehow, the way opens once we know what way we want to take.

This abundance didn’t hit me until I was speaking to Richard tonight. I was telling him what I was interested in and why. I am in the midst of researching doctoral programs in public policy and there is one in particular that just feels right, that lights a fire in my eyes and heart, the same way that the Darden School was the absolute right fit for my MBA. There are others that seem fine as well, though I just can’t seem to feel as excited about them as I am about this other program. And then a little panic set in. What if they don’t take me? Then how will I ever get this work done that I now know I am fitted to do?

I thought about this on the subway ride home, actually I worried about it. And I played it through in my mind. What if this program didn’t want me? What if the other programs didn’t fit quite right? What if this degree just wouldn’t be possible for me to get? I felt this way when applying to Darden, too. The only other program I applied to was Tuck, and after visiting Tuck, I knew that wasn’t the right fit, so Darden quickly became the only place I could or would or wanted to go. On my drive back to DC from Charlottesville, after my interview and visit to grounds, after I had fallen deeply in love with Darden and the prospect of being a student there, I wondered what I would do if I didn’t get in. I decided to do one of two things: I’d join the Peace Corps, also a lifelong dream of mine, or I’d move right back to New York where I knew I eventually wanted to make my home. That’s it. Very simple.

As luck would have it, I was accepted at Darden on December 1st. I distinctly remember jumping for joy, accepting over the phone, and breathing a great big sigh of relief. I got exactly what I wanted. So now, I’m at that same point again. What will I do if this one program that seems perfect for me doesn’t take me? Now there are many more options for this new road – maybe I’ll teach full-time, go back into nonprofit work, start my own business, write, and continue to be an active volunteer. Maybe New York City government will prove to be the way for me. Yes, I confirmed, I have lots of options.

I emerged from the subway a few hours ago with a lighter heart. John Dewey would smile knowing that there are so many opportunities I could secure to go about doing my life’s work. After all, he is the one who said we climb mountains so that we can see other mountains. From where I now stand, there are so many peaks in my landscape that a valley is scarcely able to be seen. With so many routes to happiness, the work for me now lies not in the finding but in the choosing. And that in itself is reason to smile.

The photo above is not my own. It can be found here.

career, change, love

My Year of Hopefulness – What We Love

Christa Avampato

“Let the beauty of what you love be what you do.” ~ Rumi

So often we spend our time wondering what we should do with our lives that will make us successful, useful, and financially stable. What will bring us the greatest amount of happiness is always secondary to these other considerations when we think of our careers. We think “what can I do as a career so that it will give me the freedom to pursue what I really love down the road or after hours.” Today I thought a lot about how much more good we could actually do in the world if we approach our careers from a place of love first and everything else – success, money, utility – second.

This is especially on my mind today because another group of people I know lost their jobs. The news completely blind-sided all of us. It’s with a heavy heart that I went about my business today, wondering how I’d feel if I were in their shoes. How would I react? What would I say? Would I view the news as a great opportunity or an unfortunate circumstance? And then the question that caused me the greatest discomfort – who’s to say it won’t be me tomorrow? “Down the road” could very well be right now.

This idea of impermanence keeps running through my mind. In my new apartment building, there was a fire on the 10th floor on the other side of the building. When I heard the news, I panicked for a moment. Last night I kept waking up because I could not get images of black smoke out of my mind. That awful scent seems stuck in my nose. I remember too clearly rounding the corners of those stairs in my old building, clinging to the railing, crouching and scrambling and praying, as I was passing by apartments that were burning just on the other side of those walls. I remember how lucky I was that I left that building when I did. A few more minutes and it would have all unfolded very differently.

This little fire on the 10th floor of my new building was successfully extinguished before causing too much trouble, though it’s as if the Universe is flashing a great big reminder at me just as I’m getting comfortable in my new surroundings. “Remember the important things in life aren’t things. You cannot afford complacence.” I wanted to reply, “Yes, thank you Universe, I hear you. I’m working on a new plan for my life right now and I’m getting all the details ironed out. Now could you please stop playing with fire in my presence? And by the way, it’s rude and cruel to be so threatening.”

All joking aside, I’m trying hard to live every moment of my life from a place of love, love for my self, and my community, and the people I care about. I want to take Rumi’s idea one step further and let the beauty of what I love be not just what I do, but also who I am. It’s easy to put on disguises; it’s easy to tell ourselves this is who I am at work or school or with this person or that person or when I’m alone. What I’m striving for is to be one kind of person all the time, to make “down the road” today, to make my after-hours activities my every hour’s activities. In short, I’m striving for authenticity. And it seems to me that the surest way to authenticity begins with always with knowing what and who we love.

The image about is not my own. It can be found here.

business, entrepreneurship, Examiner, food, health

My latest post on Examiner.com: Interview with Founders of Code Blue

Christa Avampato

Two weeks ago, I had the great fortune of spending some time with the founders of Code Blue, a recovery drink that is made for people who need to feel refreshed without caffeine, added sugar, or preservatives. In one amazing little can you’ll find an elixir that hydrates, replenishes, detoxifies and reduces inflammation. Oh, and it tastes good, too! Sweetened with agave nectar, Code Blue has a proprietary formula that contains prickly pear, Sustamine (an amino acid that promotes muscle hydration and electrolyte replacement), B12, B6, vitamin C, and potassium.

Not convinced that any drink can do all that and taste delicious? I wasn’t either so I sat down with the founders, Michael Sachs and Jeffrey Frumin, to have a little tasting of my own. Now I’m hooked!

For the full article, click here.