“The single largest pool of untapped resource in this world is human good intentions that never translate into action.” ~ Cindy Gallop
This morning I had breakfast with one of my business school professors. From the beginning of my time at Darden, he was a champion of mine and was someone that I spent many hours learning from. He has been and I hope will continue to be a great mentor of mine. I wanted to meet with him to talk about my plans for my own continuing education. He helped me to realize that in my plans, I am thinking too small. I am selling myself short.
He asked me what programs I was considering. “Christa, where you are is a function of where you’ve been. You must go to the best program that will accept you. Start with the number one program in the country first, go talk to them, see if it’s a match for you and if it is, fight for your admission into that program. This is the time to push yourself further than you ever dreamed possible.”
I was a little shell-shocked. I hadn’t considered the number one program at all, for a variety of reasons. On my way home, I kept closing my eyes and shaking my head a bit, considering the enormity of the task before me. My professor asked me to start from a place of the biggest, brightest, most beautiful dream where I can do the most good, and let that guide my application process. “A little change is not enough, Christa,” he said. “You are capable of more.”
When I got home and opened up my email, I found the quote from Cindy Gallop. I have good intentions, and by entering some of the programs I have been considering, I could bring some of them to life. My professor is asking me to reach up a bit higher on the tree of programs, where the sun shines brightest, where the fruit of hard labor is realized in its fullest form. If I intend to bring my intentions to life in the best way possible with the greatest amount of abundance, I don’t do myself any favors by dreaming small dreams.
On the subway down to meet my professor this morning, I was thinking about the idea of life being lived in 3 acts. Let’s assume I can live to the ripe old age of 100. At 33, I am just about to close my first act of life. In doing so, my professor’s advice is the perfect transition into act 2.
Here I am, a small town girl who worked hard to achieve some pretty decent accomplishments, endured some difficult hardships, and in the process found the line of work I was meant to do. In beginning to plan out that work, I had some ideas of how it could be achieved, and then a great mentor stepped in right at the end of act 1 with a surprise twist that would spur me to achieve much more in act 2 than my own script had originally set out to do. And so the plot shifts, the stakes heighten, and the excitement begins to build.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Great advice from you Professor..reach out for the best, then see what happens….1 year ago Meb Keflezighi had a stress fracture, this year he won the NYC Marathon…good luck with stage 2
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Thanks runner52! I love that story about Meb Keflezighi – how inspirational!-C
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