In November 2025, a college friend of mine passed away. He was just two years older than me. He had recently decided to leave his long-term job, where he’d been very successful, to finally pursue a passion project in this next season of his life. Six months later, he was diagnosed with an aggressive form of cancer. Eighteen months after that, he was gone. He was so young, and his battle was both short and harrowing.
If you could know how and when your life would end, would you want to know? And what would you do with that information? How might you live differently when you know the end?
Start at the End
When I write anything, I either write backwards or, at least, with the end in mind. That’s also how I live life—knowing just how precious it always is and knowing that it may very well be much shorter than I’d like.
This isn’t just a somber reflection; it’s a necessary call to action. I recently heard an interview with the actor Minnie Driver where she said: “Don’t wait. For anything. What are you waiting for? Go live! Right now!” I feel that in my bones. That element of time is always front of mind for me. Maybe it’s a bit too front of mind sometimes, but in my opinion, that’s better than not thinking of it at all.
The Gift of “Extra” Time
I know how short life can be. I know how short my life almost was while I was going through cancer treatment and all the complications I faced. Because of that, I know this is all “extra.” I know I’m lucky to be here at all, and lucky to be healthy and able-bodied.
So, I don’t wait. I’m doing my passion projects now. I spend my time exactly the way I want and with whom I want. I don’t care about titles and money and prestige. Those things were meaningless when I was lying in a hospital bed surrounded by the whirring of breathing machines hoping to live to see the sunrise the next day.
All I wanted then was my dog and my friends. That’s it. That’s all I want now, too. Instead of chasing a title, I choose work that brings me joy. Instead of prestige, I choose the creative projects that might never make a dime but make me feel alive.
The Heartbreaking Truth
Since that hospital stay, my soul dog and several of my friends and family members have passed away. The time with them was too brief. We never, ever get enough time with those we love. That is the powerful and heartbreaking truth of life: It is never long enough, no matter how long it is.
My wish for all of us as we head into a new year is that we don’t wait another second to live a life we love. Do exactly what you want to do right now and every day you have. Don’t wait on passion projects. Don’t wait on love—for yourself, the beings you care about, and your community.
Don’t wait for “someday.” None of us have that luxury.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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