In November 2025, a college friend of mine passed away. He was just two years older than me. He had recently decided to leave his long-term job, where he’d been very successful, to finally pursue a passion project in this next season of his life. Six months later, he was diagnosed with an aggressive form of cancer. Eighteen months after that, he was gone. He was so young, and his battle was both short and harrowing.
If you could know how and when your life would end, would you want to know? And what would you do with that information? How might you live differently when you know the end?
Start at the End
When I write anything, I either write backwards or, at least, with the end in mind. That’s also how I live life—knowing just how precious it always is and knowing that it may very well be much shorter than I’d like.
This isn’t just a somber reflection; it’s a necessary call to action. I recently heard an interview with the actor Minnie Driver where she said: “Don’t wait. For anything. What are you waiting for? Go live! Right now!” I feel that in my bones. That element of time is always front of mind for me. Maybe it’s a bit too front of mind sometimes, but in my opinion, that’s better than not thinking of it at all.
The Gift of “Extra” Time
I know how short life can be. I know how short my life almost was while I was going through cancer treatment and all the complications I faced. Because of that, I know this is all “extra.” I know I’m lucky to be here at all, and lucky to be healthy and able-bodied.
So, I don’t wait. I’m doing my passion projects now. I spend my time exactly the way I want and with whom I want. I don’t care about titles and money and prestige. Those things were meaningless when I was lying in a hospital bed surrounded by the whirring of breathing machines hoping to live to see the sunrise the next day.
All I wanted then was my dog and my friends. That’s it. That’s all I want now, too. Instead of chasing a title, I choose work that brings me joy. Instead of prestige, I choose the creative projects that might never make a dime but make me feel alive.
The Heartbreaking Truth
Since that hospital stay, my soul dog and several of my friends and family members have passed away. The time with them was too brief. We never, ever get enough time with those we love. That is the powerful and heartbreaking truth of life: It is never long enough, no matter how long it is.
My wish for all of us as we head into a new year is that we don’t wait another second to live a life we love. Do exactly what you want to do right now and every day you have. Don’t wait on passion projects. Don’t wait on love—for yourself, the beings you care about, and your community.
Don’t wait for “someday.” None of us have that luxury.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
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