Me at home in Brooklyn (and I took that photo behind me of a branch frosted with ice!)
I am so honored to be the first guest on Marina Psaros‘s new podcast, Earthworks.
We sat down to talk about two things that are deeply personal to me: the urgency of climate action and the power of a good story. Specifically, we discussed how I relaunched my live storytelling game show, NYC’s Secrets & Lies, at the Climate Group‘s Climate Week NYC this year.
Why mix storytelling with climate science? My goal has always been to combat misinformation and disinformation, particularly in climate. In a world of noise, storytelling promotes critical thinking and builds the kind of community and critical thinking we need to tackle big challenges. When we pique someone’s curiosity and wonder, which is what I do with the show and secret history, that encourages the audience want to take action and join a movement.
Big News: We are going to the West Coast! Marina actually reached out to me via LinkedIn when she saw my original post about the show at Climate Week NYC. That one connection has sparked a new plan: We are working to bring NYC’s Secrets & Lies (as San Francisco’s Secrets & Lies!) to SF Climate Week in San Francisco in April 2026!
I’d love to hear what you think about the intersection of history, nature, and storytelling. And to my friends in the Bay Area—stay tuned. We can’t wait to see you and tell stories together!
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
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