Image created by Christa Avampato with Canva Magic Media
When you think about ways to improve the health of human babies, you may not immediately think of helping bats stay healthy. You should. The journal Science published a shocking paper linking a rise in human infant mortality to a declining bat population.
Plagued by an outbreak of the deadly white-nose syndrome, a fungal disease that kills bats, North American bat populations are dropping. This means there are fewer bats to eat insects that infest crops. That’s caused farmers to use more chemical insecticide. This insecticide leaches into crops, land, and water. This toxin has increased infant mortality. It’s also lowered crop yields, decreasing farmers’ crop revenue and the availability of fresh fruits and vegetables.
This is just the latest study to show how the health of ecosystems is directly linked to human health and the economy. As much as I’d love for municipalities and companies to care about the planet because we depend on nature for our survival, as climate communicators and nature advocates we often have to make the economic business case to protect the environment. Studies like the one in Science linking bats and infant mortality provide a solid example of how to quantify the cost and value of biodiversity and ecosystem health.
I often hear the media vilify animals like bats without recognizing the vital role they play in our lives and in nature. If we can’t get people to care about bats because they are sentient beings and a part of nature, maybe now we can get people to care about them because they affect babies, the food supply, and our economy. If that’s the argument that works, it’s the argument I’ll make, backed up with research-based science and facts.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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