Do you know the story of the Rose of Jericho, also known as resurrection plant and flower of stone?
When subjected to drought, the plant curls inward into a tight ball. It can survive in this state for several years, losing 95% of its water. As it dries out, it produces a type of sugar to protect its cells from damage. It looks as if it’s dead, but it’s not. It’s just conserving its energy and waiting for more favorable conditions to arise.
If the drought goes on for an extended period of time, the plant may detach its roots and physically tumble to a new location. Once it comes in contact with even a small amount of water, the sugars and accumulated salts dissolve, it re-roots in its new location if it’s traveled, and the plant revives itself, carrying on with life as if nothing has happened.
What fascinates me most is that it produces that sugar to protect itself so it can flourish when the hard times pass. Also, it doesn’t force itself to stay put during difficulty. It takes action. It detaches its roots in search of nourishment and resources elsewhere.
As we look to the days ahead, what resources do you need to take care of yourself so you can flourish in the future? Can you make them? Can you get them from where you are? If not, where can you go to get what you need? These are crucial questions to ask now so we’re able to buffer ourselves during hard times and also be ready to revive ourselves during more favorable times. More tomorrow…
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 