Prospect Park, Brooklyn – Fall 2024. Photo by Christa Avampato.
On this difficult day, I have some things to say about gratitude, storytelling and leadership. Hundreds of thousands of people heeded the call ~100 days ago to not do something but do everything to try to help Vice President and Governor Walz win. I’m sorry neither of them took the stage at Howard University last night to say thank you, so I will. I’m abundantly grateful to all of you, and for everything you taught me during this campaign. You showed up, generously giving your money, time, and talents. That means a lot to me. You mean a lot to me.
On leadership: It was a huge missed opportunity that they didn’t address supporters and the nation last night. Even though we didn’t know the final count, it was important to say something, anything, and then say they’d be back today to say more. We needed them, and they left without saying a word. That’s not leadership. It doesn’t matter how disappointed they were. We’re all disappointed. They had a real opportunity to maintain a connection with people and they didn’t. They went out the back door and sent the campaign manager to talk to the crowd at Howard and the nation. Vice President Harris will deliver remarks at Howard University today at 4pm. That’s too late. They missed the moment. And sadly, tragically, their opponents didn’t. There’s a lesson in that for us, too. Leaders have to lead, even when they lose. Especially when they lose.
On storytelling: We have to take a long, hard look in the mirror, and at the words we said and didn’t say in this campaign. We need to meet the audience where they are, listen, understand, and work together to craft a better story for all of us. We didn’t do that and the election results show it. How things have been done on campaigns in the past no longer matters because we’re no longer living in the time of “how things are done.” We need better stories and methods. We need to be better listeners and storytellers. Plato said, “Those who tell stories rule society.” That’s true then and true now.
So that’s my focus moving forward – leadership and storytelling. I’ll stay curious, keep learning, improve my craft, and get better. I’ll continue to “be a lamp, or a lifeboat, or a ladder,” as Rumi so beautifully said. I will continue to, “walk out of my house like a shepherd” every single day. I will listen and love. I hope you’ll join me.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 