Utilizing the methodology from my University of Cambridge / Cambridge Institute for Sustainability Leadership (CISL) dissertation, I’m conducting interviews with food retailers, rescue organizations, distribution organizations, institutional food providers, and policy makers to find an unmet need in the market that would help prevent food waste. Today I had my first interview with the largest food rescue organization in NYC. It went very well. I’m excited to continue these conversations and work on this idea.
Solving this dual challenge of food waste and food insecurity is important to me personally as well as from an environmental and business perspective. I grew up in a home that was food insecure and we often didn’t have enough food to eat. We were lucky to have the free lunch program at school. So many are not fortunate enough to have that kind of safety net. My goal with this business is to serve them and protect the planet. If you know someone or an organization I can talk to, I’d love any referrals.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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2 thoughts on “My dual goals to end food insecurity and food waste”
This is a brilliant idea! I wonder if someone at World Central Kitchen would talk to you as to where/how they get their supplies and, even though they’re cooking for people so in need, if they experience a food waste issue when people can’t get to them? I love WCK and am a monthly supporter.
Also, City Meals on Wheels could be a good resource – another of my monthly donations – and I bet Beth Shapiro, CEO, would be happy to speak with you.
On a personal note, I’d love to see you one of these days.
Christa Avampato 
This is a brilliant idea! I wonder if someone at World Central Kitchen would talk to you as to where/how they get their supplies and, even though they’re cooking for people so in need, if they experience a food waste issue when people can’t get to them? I love WCK and am a monthly supporter.
Also, City Meals on Wheels could be a good resource – another of my monthly donations – and I bet Beth Shapiro, CEO, would be happy to speak with you.
On a personal note, I’d love to see you one of these days.
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This is a great idea! I have a good friend who works for them!
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