I’m a bit ashamed about something: though I grew up on a farm, I’ve been unable to keep house plants alive. Until now! After moving in June to a new apartment with loads of natural light and a steady breeze, my house plants are thriving, sprouting new shoots, and happily reaching up and out. I literally danced around and clapped my hands at this new life growing on my windowsill this morning. What an incredible metaphor for life.
In the words of Taylor Swift, with plants, I always thought, “It’s me. Hi. I’m the problem. It’s me.” Turns out it was the environment the plants and I were in that needed to change. Sometimes, a change of scene is the key to a change of self.
I love new beginnings of all shapes and sizes—new jobs and projects, new adventures and travels, new relationships, new friendships. Even something small like these new shoots from my plants and learning to care for them, starting a new book, or walking through a part of town I’ve not been to in a while (or ever, as I’m learning with my new home in Brooklyn!) gives me a whole new lease on life. There’s energy and inspiration in the new. A beginner’s mindset is a wondrous thing.
To help my plants thrive, I let them tell me what they needed. Water. Lots of light and fresh air. Some music. Room to grow, change, and evolve. We’re not so different.
Perhaps the most important bit I’m thinking of today while looking at my plants is that new growth needs extra support. “The world is often unkind to new talent, new creations. The new needs friends,” as Brad Bird wrote. I don’t know what it is about that new that’s so threatening that some will try their best to stamp it out. I’m always happy to befriend and learn from the new. We need the new now more than ever. In a world where we can be anything, let’s be kind, particularly to those just starting a new journey and especially the natural world. We need each other.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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