I’m a bit ashamed about something: though I grew up on a farm, I’ve been unable to keep house plants alive. Until now! After moving in June to a new apartment with loads of natural light and a steady breeze, my house plants are thriving, sprouting new shoots, and happily reaching up and out. I literally danced around and clapped my hands at this new life growing on my windowsill this morning. What an incredible metaphor for life.
In the words of Taylor Swift, with plants, I always thought, “It’s me. Hi. I’m the problem. It’s me.” Turns out it was the environment the plants and I were in that needed to change. Sometimes, a change of scene is the key to a change of self.
I love new beginnings of all shapes and sizes—new jobs and projects, new adventures and travels, new relationships, new friendships. Even something small like these new shoots from my plants and learning to care for them, starting a new book, or walking through a part of town I’ve not been to in a while (or ever, as I’m learning with my new home in Brooklyn!) gives me a whole new lease on life. There’s energy and inspiration in the new. A beginner’s mindset is a wondrous thing.
To help my plants thrive, I let them tell me what they needed. Water. Lots of light and fresh air. Some music. Room to grow, change, and evolve. We’re not so different.
Perhaps the most important bit I’m thinking of today while looking at my plants is that new growth needs extra support. “The world is often unkind to new talent, new creations. The new needs friends,” as Brad Bird wrote. I don’t know what it is about that new that’s so threatening that some will try their best to stamp it out. I’m always happy to befriend and learn from the new. We need the new now more than ever. In a world where we can be anything, let’s be kind, particularly to those just starting a new journey and especially the natural world. We need each other.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 