The U.S. loves a good blame game. I’ve seen some journalists and talking heads blame Canada for New York City’s hideous air quality that is now migrating south, and others call these fires “natural”. Let’s debunk both these myths.
Don’t blame Canada
Canada is not the enemy, just the stage for this latest environmental tragedy. The wildfires were caused by years of extreme temperatures and drought, driven by climate change, drying out forests and making them hotter. This is a great recipe for kindling. Canada’s millions of acres of forest are tinderboxes.
Dry, hot weather also creates more lightning. Lightning starts 50% of Canada’s wildfires that generate 85% of wildfire destruction. The other half of Canada’s wildfires are caused by human activity. Changing our collective behaviour to mitigate the impacts of humanity-driven climate change needs to be our collaborative focus.
These Canadian wildfires are not “natural”
Climate deniers love to throw around the word “natural”. There is nothing natural about the fires except for the fact that they are impacting nature in profound ways that will, if left unchecked, leave this planet and us in jeopardy. There’s nothing natural about massive consumption far beyond our needs, our outrageous generation of trash and pollution, and the intense love affair we have with fossil fuel use. This wildfire season has started earlier, is already more fierce than any in history, and will last longer. All of these circumstances are driven by an accelerated rate of climate change, rate being the opportune word.
Yes, climate changes over time, and so does weather. Another myth to debunk—climate and weather are not the same. Climate is a pattern over time; weather is an acute event. They are linked, but they are not the same. We expect weather to change. We expect, and need, climate to be stable.
For the past 12,000 years, the Earth’s climate has been stable with very little change. In the past 150 years, the change to our climate has been substantial, occurred at a rate at which nature cannot adjust and adapt to maintain quality of life, and is due to human activity. This is anything but natural.
We still have time to fix this
As treacherous as this situation is now, all is not lost, yet. We can change our behaviours. We can change how we live on and with this planet, and all the species who call it home. We can eat more plants and fewer animal products. We can use less energy, and create more of it from sustainable sources. We can have honest conversations, and take more responsibility as individuals, communities, governments, and businesses. We can be alarmed, maintain hope, and use tragedy as fuel to turn pain and peril into power through our actions.
What we can’t do is lie, bury our heads in the sand, prey off of people’s fears, and be complacent. It’s time to rise together to protect the planet. Our own lives and livelihoods hang in the balance.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
