“I didn’t know if you’d seen this. I remember your reverence for him.”
My friend Trevin Cooper, himself a talented theater professional, wrote me this note when he sent me the news that Todd Haimes, President / CEO of New York’s Roundabout Theatre Company, where I got my first job in New York after college, passed away. I put my head down and let two big tears roll down my face.
When I first started at the Roundabout, Todd showed me what was possible when you bet on yourself. Fresh out of college and not sure where my life or career was going, his example gave me hope, and a roadmap.
Todd went to the University of Pennsylvania for undergrad, as did I. He got an MBA, which I would get 7 years later following his example. He knew his career was not on stage (he acted in only one play), but on the administrative side. The same was true for me as well. He often described himself as an orchestrator with a talent for getting the right people around the table and removing any roadblocks so they could create something incredible together. I think of myself that way, too.
Todd was the first person who helped me realize not only could I love business and the arts equally, but that the two benefit one another. It’s a lesson I’ve never forgotten in all the years since I worked at the Roundabout and it’s been the basis for my entire career and life—to use rock solid business principles to support creative endeavors.
When I found out Todd got cancer in his 40s, I was devastated. Then I was inspired because he kept going in spite of it — for 20 years! — and his star rose higher than ever. I also got cancer in my 40s during the pandemic, and again Todd’s example showed me what’s possible, even in the face of a difficult diagnosis. (I am thankfully now cancer-free.)
Though Todd physically left this world last week after his long battle with cancer, the energy, enthusiasm, and talent he wielded to completely transform Broadway theatre lives on in our beautiful city of New York, artistic communities all over the world, and the many people whom he inspired. Me included, of course.
They say the neon lights are bright on Broadway, wrote Weil and Mann. I say they shine brighter because Todd Haimes dedicated his life to making them so.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 