Moss in Riverdale Park, Bronx, New York City, August 1, 2020
Though moss is a simple plant, we shouldn’t underestimate its wisdom. It’s one of the oldest, wisest, and most experienced forms of life. Moss is an opportunist making the most of what’s available. It lies in wait, sometimes for years, for the right conditions to grow and reproduce.
Moss exhibits the skill of anabiosis When water is scarce, moss will completely dry out and play dead for as long as needed. But they aren’t dead at all. In their drying, they lay the groundwork for their renewal. Sprinkle them with a little water and the moss will spring back to life as if nothing had happened. They can also regenerate themselves from just a miniscule fragment.
Moss is the first life form to reinhabit an area that’s experienced devastation and loss. It’s the plant of second chances. Moss is hopeful. Despite destruction and stress, moss finds a way in and sets the stage for more life to return. Through their actions of collecting and holding water and contributing to the nutrient cycle of land, the will of moss changes the world, turning barren rock to gardens with enough time.
As I walk through my city of New York now, devoid of so much life and so much of what I love about it, I wonder what our proverbial moss will be. What will come back first to literally create the conditions that will seed the path for restoration and revitalization? What will create a haven for life and growth on the cultural bedrock of our city? What and who will set down roots here to build an enduring legacy for others, and how?
If only humans and our dreams could be as resilient as moss. If only we could find a way to see this time of COVID-19 only as a holding pattern. Not something that destroys us but something that makes us stronger, more resilient, more determined to thrive in the days ahead. Unfortunately we don’t have that seemingly-magical power of anabiosis. We can’t curl up in a ball, dry out, and wait for better times. We have to keep living, breathing, moving, working, eating, and growing. We’ll have to make a way out of no way, and the only way we can do that is together.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Write every day: What is the moss of New York?”
I found myself reading your post and thinking: Mmm, i like that she tells me about moss, but also tells me about humans. Now you question this at the end, but maybe we are more like moss than we realize. I hope so! Thank you for sharing and making me ponder.
I found myself reading your post and thinking: Mmm, i like that she tells me about moss, but also tells me about humans. Now you question this at the end, but maybe we are more like moss than we realize. I hope so! Thank you for sharing and making me ponder.
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That is my hope, too! I’m so glad the piece was a part of your pondering!
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