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Wonder: Choose the battles that matter

Choices“If I gave in to silly then, I’d be giving into silly forever.” ~Norman Lear on an early stand he took with the network to defend the language in All in the Family on its very first episode

You’ve got to pick your battles, and they aren’t always the big ones. You’ve got to pick the battles that matter in meaning. Meaning correlates with significance. Every time I face a battle I have to step back and look at how it plays in the larger landscape.

I ask a lot of questions to determine significance. If I do or don’t fight, am I setting a precedent? What is actually at stake, even if it’s not immediately apparent on the surface? Who am I fighting, and why? If I do or don’t fight, will I have to compromise my personal principles and ethics? Will the outcome have a longterm impact, and if so, what is that impact? Do I care enough to fight? Am I protecting someone else who needs my protection? And let’s be honest – we can only fight so many battles with the limited amount of time we have. So for every battle I do fight, it means I have to give up fighting for something else.

This is not an easy negotiation to make. The decisions are sometimes painful and I often have to be prepared for a variety of outcomes. As I get older, the process goes faster and my choices are always better informed by the choices that have come before. No matter what the outcome of my choices, I do take time to reflect on how they went and I get down the learning from each of them. Experience is always the reward. We are our choices.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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