It’s not the load that breaks you down; it’s how you carry it. ~Lena Horne
“It’s not the load that breaks you down; it’s the way you carry it.” ~Lena Horne
This quote is on my mind today as I continue to roll up my sleeves and remake my life here in D.C. And though I drove alone with my belongings packed into my tiny car for 900+ miles with my tiny dog who was healing from painful back surgery, I knew I was driving toward a better, brighter future. I just didn’t know what that future was at the time. I knew I was going to have to dig down deep into my personal reserves to muscle through perhaps the most difficult move of my life.
In many ways, coming here 3 months ago was a practice of wiping the slate almost completely clean, save for my incredible friends who supported my journey in every way imaginable. Whether it was through phone calls, messages of support, renting me an apartment, sending me job leads, helping me unpack and get settled, showing me around the city, watching Phin, or just being there whenever I needed anything, they came through with flying colors. And now I feel really lucky to be back on my feet again and in the position to give all that love and support right back to them.
I’ve been honored by the number of people who have recently reached out and asked me for help. I like to be that resource for people, especially in times of change. I’ve been through the wringer, and I want as many people as possible to benefit from my experience. Whether that means looking at a resume, meeting for coffee to brainstorm, offering writing and job search advice, or anything else that they might need, I feel glad and grateful to offer that up. It’s the best thing about getting older—I’ve now got more experience to share than ever before.
So maybe you’re going through something right now. Something that feels uncomfortable or confusing or disappointing. You might feel alone, but you aren’t. Far from it. There are many helpers, seen and unseen, who are waiting in the wings for you to ask for help. I know because I’m one of them.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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