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action, choices, decision-making

This just in: What it takes to follow our purpose

A light in the distanceI’ve been thinking a lot about purpose lately. Not only of finding it, but living it. Of the hard choices and sacrifices made to pursuit it. All of the bright shiny objects that try to distract us from it. And the meaning of it when we consider all of the other priorities in our lives that may have to be reshuffled to make our purpose possible.

Realizing the full power of our purpose requires taking many small steps in a big direction. I think it might be the only way to find and pursue our purpose: one deliberate action at a time. Sometimes a decision opportunity occurs at a crossroads. Sometimes we have to make the choice to keep going through a dark time because we believe so strongly in the light ahead. We might feel like giving up, and for a time we may actually just put our purpose on hold.

The big leaps toward our goals are one in a million. They’re fun to take. Everyone loves a good sprint toward something we really want. Purpose rarely works that way. The road is often slow and steep. We have to learn a lot along the way. We get lost and turned around and confused. We fail and we try again. Those are the times we take a seat, close our eyes, and regroup. Why did you start? What did you hope to find? What have you learned? And why does it matter?

Maybe you’re in the midst of these questions. I am, too. It’s not an easy place to be. What I’m doing now is living the questions, one at a time. I’m remembering what mattered to me most when I first started my career, ironically in Washington, D.C. I’m remembering what I hoped to find all those years ago and everything I’ve learned along the way. I’ve always known why it mattered; I just needed to remind myself.

Taking this journey is like taking a trip back in time, a journey home. I feel like my life is coming full circle in a place that’s I’ve been meant to be all along. And that feels damn good. In those dark moments when I’m questioning everything (usually at 3am when I can’t sleep), that’s the idea I hold onto. I’m right where I need to be right now, and someday soon it’s all going to make perfect sense.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at



  1. Pingback: Endurance: Find and Commit to Your Story | Goal Fitness - March 27, 2015

I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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