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business, environment

This Just In: Is there a sweet future in honey for me?

A sweet life in honey

A sweet life in honey

Yesterday I went to a class called “Gardening for Native Pollinators and Honey Bees” at Leu Gardens in Orlando. Now that I have the physical and mental space to actively participate in environmental conservation, I decided to take my first tiny step with this class.

I don’t have a green thumb, but I am fascinated by honey bees and their role in our world. Without them, we would have a difficult time surviving. No chocolate, coffee, or  just about every fruit and vegetable you can think of. They all rely on bees for pollination. Their survival, and ours, is endangered by the rampant use of toxic pesticides and fertilizers. So with our future on the line, I figured I better learn about them and see what I can do to help.

During this class, some ideas started brewing based on the information I learned:

  • As a society we need honey bees to make sure our food production meets the needs of our growing populations
  • As a largely agricultural state, Florida needs more beekeepers to raise and nurture placid bees to convert the wild, aggressive hives (believe it or not, this isn’t difficult to do!)
  • Florida needs more job opportunities, especially for disenfranchised youth and those in lower socioeconomic levels

So why couldn’t there be a company in Florida with a many-fold mission centered around honey bees, honey production, and the many healthy derivatives of honey that meets all of these needs? The wheels in my head are turning…


About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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