An unglamorous Matthew McConaughey in The Dallas Buyers Club
Matthew McConaughey was on CBS Sunday Morning to talk about his un-branding. In a world where branding in all its many forms seem inescapable, it was refreshing to hear someone talk about chucking it all out the window and what’s come of his efforts. Known as a guy’s guy / romantic lead, McConaughey is nominated for an Academy Award for his role in Dallas Buyers Club in which he plays a homophobic rodeo cowboy who is diagnosed with HIV and given 30 days to live. He meets, befriends, and starts an illegal business with a transsexual who also has HIV. In Texas. Based on a true story. What?!
While Dallas Buyers Club is now a contender for several Oscars, for a long time it seemed destined to never see the light of day. 137 potential producers turned it down over several years before it found the funding, and the week before shooting was set to begin, they still didn’t have all the money they needed. They pushed on anyway. They just wouldn’t give up.
McConaughey was committed to the making of this film and the remaking of his own career in the process. For two years he turned down everything that fit the image that made him famous because he wanted to send a clear and persistent message that he would only take challenging roles that scared him. He wanted a complete career shake-up. While that was a personal choice, he certainly didn’t want to be largely unemployed for two years. Yet, that’s what it took. Two years of no work to prove that he was serious about taking his career in a new direction.
When I first heard this I thought, “Big deal. He’s probably got so much money that if he never works again he and his family will be just fine. Was he really taking such a big risk?”
And then I thought about what a shark tank the world of work can be, to say nothing of the world of work in Hollywood. He could have kept right on doing what worked, what he was good at, and raking in the money in the process. No one would have batted an eye at that and he would have gotten plenty of pats on the back for a job well done. Instead, he risked failing in a big way and throwing away an image and a career that have served him well that couldn’t have been recovered. They just didn’t feel good to him anymore, so he tossed them in favor of the unknown, something that made him feel alive again. Dallas Buyers Club is the result of that work. Was it worth it? All signs point to yes.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
5 thoughts on “Inspired: The Un-branding of Matthew McConaughey Built Dallas Buyers Club”
I recently saw this film and have to agree. I loved him in a Time to Kill, but then he seemed to play the same person over and over. Seeing this movie really changed my perception of his talent. I loved learning about the story behind it. Thanks for sharing.
Very good website you have here but I was wanting to know if you knew of any
discussion boards that cover the same topics discussed here?
I’d really love to be a part of online community where I
can get feed-back from other knowledgeable people that share the same interest.
If you have any suggestions, please let me know.
Thank you!
Christa Avampato 
I recently saw this film and have to agree. I loved him in a Time to Kill, but then he seemed to play the same person over and over. Seeing this movie really changed my perception of his talent. I loved learning about the story behind it. Thanks for sharing.
LikeLike
Sure! I’ve grown to have so much respect for him. He really inspired me.
LikeLike
Very good website you have here but I was wanting to know if you knew of any
discussion boards that cover the same topics discussed here?
I’d really love to be a part of online community where I
can get feed-back from other knowledgeable people that share the same interest.
If you have any suggestions, please let me know.
Thank you!
LikeLike