“The secret of change is to focus all your energy not on fighting the old, but on building the new.” ~ Socrates
The hardest thing to manage, and the most valuable asset we have, is time. When we are following a dream, especially when we’re doing it on the side, our success is largely determined by our ability to eliminate distraction and stay inspired about our creative projects. This is especially difficult when the distraction (our day job, for example) pays well and the work is easy to do. I’m dealing with a bit of this right now: a project that as a whole is interesting and will be great for my portfolio, but with daily work that doesn’t excite me. Because I’ve committed to it, I will finish it, produce high-quality work with a smile, and move on as fast as I can. Here are the lessons I learned from this experience:
1.) It’s a wonderful thing to try something that gives you the resources (whatever they may be) and identify very quickly if it’s the right fit. Don’t beat yourself for making a choice that doesn’t work out. Recognize it, learn from it, and let it go.
2.) There is just so much homework you can do when finding a day job that works for you. In interviews, everyone is on their best behavior. Even in the first few days or weeks, everyone does their best to make any set of circumstances work. That’s human nature – we do the best we can with what we’ve got. For dream chasers with passion projects, this state can only last so long. And that’s okay. When it’s time to go, go. And do it with grace.
3.) In every situation, there is something to learn. It may not be what you intended to learn, nor what you wanted to learn, but learn you will. And you never know when that knowledge will be valuable. So take it in stride. While you are somewhere, learn everything you can. Take it all in, and then take it with you when you make your exit.
4.) Don’t let your day job deplete you. This is the biggest lesson and challenge. The past couple of days, this is what’s happened to me. The work I’m doing for this client is very important to the project and equally mind-numbing. I get home and I’m worn out. It’s been an act of sheer will to keep going on my own creative projects, but I’ve muscled through, just as we do to exercise even when we’re tired. And you know what? I’m never sorry that I’ve exercised once it’s done. The same is true for creative projects. It might be a struggle to create at the end of a long day, but it’s always worth it.
Have you ever been in this situation? How did you find the energy and inspiration to create, even when your day job sapped your energy?
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA Cancel reply
