“This above all: To thine own self be true.” ~ Shakespeare’s Hamlet
Maybe your creative projects have taken a backseat to other parts of your life. Maybe you aren’t making the progress you want to make in the time you’d like to make it. Don’t beat yourself. And please don’t give up. People whom you will never meet and never know could gain so much benefit from your creativity. If you love the work, then keep at it. Bit by glorious bit. Here’s why:
When I say Shakespeare, what do you say? Theater. Hamlet. Romeo and Juliet. Playwright. Old Globe. All of these are probable, wonderful answers. Shakespeare made a life in the theater and he made a living in real estate. He wrote plays because he loved to write them. I was shocked to recently learn this and I want to share it with you for a very specific reason: your career does not have to define your legacy. What you do to make money and pay the bills doesn’t need to consume you. You can choose, independent of your paycheck, how the world will remember you. Your title does not determine your passion, nor does it dictate where you place your heart, loyalty, and energy. Those are choices, and only you can make them.
Shakespeare could have easily thrown himself into his real estate work and abandoned his writing altogether. He could have relegated himself to be a laborer who didn’t have time for creative pursuits. And we would all be worse off for that choice. It took a long time for him to stabilize his finances so that he could spend the majority of his time writing in his later years. Creative pursuits are like that – we do as much as we can when we can out of our sheer desire to make something that matters. If that sounds like you, don’t despair. You’re in good company; the Bard felt your pain. He kept going. So should you.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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