“The secret of change is to focus all your energy not on fighting the old, but on building the new.” ~ Socrates
The hardest thing to manage, and the most valuable asset we have, is time. When we are following a dream, especially when we’re doing it on the side, our success is largely determined by our ability to eliminate distraction and stay inspired about our creative projects. This is especially difficult when the distraction (our day job, for example) pays well and the work is easy to do. I’m dealing with a bit of this right now: a project that as a whole is interesting and will be great for my portfolio, but with daily work that doesn’t excite me. Because I’ve committed to it, I will finish it, produce high-quality work with a smile, and move on as fast as I can. Here are the lessons I learned from this experience:
1.) It’s a wonderful thing to try something that gives you the resources (whatever they may be) and identify very quickly if it’s the right fit. Don’t beat yourself for making a choice that doesn’t work out. Recognize it, learn from it, and let it go.
2.) There is just so much homework you can do when finding a day job that works for you. In interviews, everyone is on their best behavior. Even in the first few days or weeks, everyone does their best to make any set of circumstances work. That’s human nature – we do the best we can with what we’ve got. For dream chasers with passion projects, this state can only last so long. And that’s okay. When it’s time to go, go. And do it with grace.
3.) In every situation, there is something to learn. It may not be what you intended to learn, nor what you wanted to learn, but learn you will. And you never know when that knowledge will be valuable. So take it in stride. While you are somewhere, learn everything you can. Take it all in, and then take it with you when you make your exit.
4.) Don’t let your day job deplete you. This is the biggest lesson and challenge. The past couple of days, this is what’s happened to me. The work I’m doing for this client is very important to the project and equally mind-numbing. I get home and I’m worn out. It’s been an act of sheer will to keep going on my own creative projects, but I’ve muscled through, just as we do to exercise even when we’re tired. And you know what? I’m never sorry that I’ve exercised once it’s done. The same is true for creative projects. It might be a struggle to create at the end of a long day, but it’s always worth it.
Have you ever been in this situation? How did you find the energy and inspiration to create, even when your day job sapped your energy?
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 