I’m honored and excited to be the featured guest today on Rocksauce Studio‘s Twitter Chat #AppDevChat. We’ll talk about the power of storytelling in a mobile app. Including the way the information ladders, written content, art, and user experience, we’ll explore how all of these pieces hang together to create a property that users love. #appdevchat is a weekly program. I’ve participated in the last few since connecting with Rocksauce after Advertising Week and they’re a blast. I’ve learned so much and connected incredibly talented people through them.
The details
Time / Date:
1pm – 2pm Eastern on Thursday 11/14/13
Structure:
There will be a series of 8 questions asked by Rocksauce Studios to guide the discussion. Just respond with an answer or comment to any of the questions that intrigue you. You’ll also be able to ask questions as well.
Catch up later:
If you aren’t able to join us live, don’t worry. All of the tweets from the chat will live on long after it’s over. You’ll be able to get to it through the #appdevchat hashtag and the fabulous Michael Manning at Rocksauce will post a recap. To see what a recap looks like, click here to check out the one from last week on wearable tech.
Why I’m doing this
I love technology, stories, culture, and business. I live at this intersection and I write about it all day, every day. This is a topic close to my heart and always at the top of my mind. In 2010, I worked on my first mobile app project at American Express and I’ve never looked back. The projects I did at American Express changed the way I view technology and my role in its development. I can’t wait to share with and learn from everyone at #appdevchat!
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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