Do you feel like you’re making a mess by following your heart? That happens. Every day, I have to sift my way through a to-do list that’s always too long and never done, competing sets of priorities, different opportunities that fly across my eyes and get lodged in my mind. Last night I got to 8:00pm after working since 6:00am and I left like the spaghetti that was coiled around my dinner fork as I sat at my computer, still playing catch-up. I had to laugh at myself. Why did my desk seem to get more cluttered, not less, as the day went on?
I sat in the middle of my mess – on my desk and in my mind – and tried to see the beauty. It was there. It always is. Inspirations on scraps of papers in separate piles, contacts scribbled on my whiteboard, reference material tacked on my cork boards, an endless slate of tabs open in my internet browser.
I grabbed Phin’s leash and we took a spin around the chilly block in the dark. Winter’s settling in again and I’m looking forward to it. I always do. A time for hunkering down. The darkness outside always reminds me of the light within. It lets me be alone in my thoughts. It gives me time to play in my favorite place, my imagination. It also hides just enough of the messy work of creativity so that I can’t really be bothered by my ability to only see the very next step and not the whole staircase of my path.
In the dark, I plod on one foot in front of the other, one day at a time. Inch by inch. I build whatever it is I’m building brick by brick, without a set blueprint nor timeline. The thing with creative work is that you can set the stage but you can’t force the action. It comes in bits and pieces and you have to grab them as they arrive. I always find walking helps them rise to the top. We actively move them out of our minds and into being.
I got back home with Phin. He headed for his warm bed. I went back to my desk. The mess was still there – after all I am by choice flying solo with this work so no one else is going to do this for me – but now I could see the order appearing. On its own terms, though getting clearer all the time.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
1 thought on “Beautiful: Creative Order in the Mess”
Yes, I do but as it’s creativity the Monica (Friend’s) in me takes a back seat 😉
Yes, I do but as it’s creativity the Monica (Friend’s) in me takes a back seat 😉
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