I’m honored and excited to be the featured guest today on Rocksauce Studio‘s Twitter Chat #AppDevChat. We’ll talk about the power of storytelling in a mobile app. Including the way the information ladders, written content, art, and user experience, we’ll explore how all of these pieces hang together to create a property that users love. #appdevchat is a weekly program. I’ve participated in the last few since connecting with Rocksauce after Advertising Week and they’re a blast. I’ve learned so much and connected incredibly talented people through them.
The details
Time / Date:
1pm – 2pm Eastern on Thursday 11/14/13
Structure:
There will be a series of 8 questions asked by Rocksauce Studios to guide the discussion. Just respond with an answer or comment to any of the questions that intrigue you. You’ll also be able to ask questions as well.
Catch up later:
If you aren’t able to join us live, don’t worry. All of the tweets from the chat will live on long after it’s over. You’ll be able to get to it through the #appdevchat hashtag and the fabulous Michael Manning at Rocksauce will post a recap. To see what a recap looks like, click here to check out the one from last week on wearable tech.
Why I’m doing this
I love technology, stories, culture, and business. I live at this intersection and I write about it all day, every day. This is a topic close to my heart and always at the top of my mind. In 2010, I worked on my first mobile app project at American Express and I’ve never looked back. The projects I did at American Express changed the way I view technology and my role in its development. I can’t wait to share with and learn from everyone at #appdevchat!
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
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