Over the last few days, I’ve talked about why social media is so important to me and how I think about and use my existing channels. Here are a few others that I use with less frequency and focus, though they certainly are worthy of mention:
LinkedIn – My account: Christa Avampato
I am active on LinkedIn in terms of accepting and sending connection requests. Though it’s making a lot of improvements, I still find it to be much clunkier than a lot of other platforms. Because it is a professional social network, I accept 99.9% of all connection requests. I don’t post personal information there and mostly use it when I am searching for a contact in my network at a specific company.
Tumblr – My blog: Born Into Color
Because I house my long form blog here on WordPress, I’m not 100% sure how to incorporate Tumblr into my social media strategy for my business. I certainly am having fun with it. The beauty of Tumblr is that it is incredibly easy to upload many different varieties of content. Ironically, the form of content that doesn’t seem to get as much traction on Tumblr is long-form writing like I do here on my blog. (Of course there are certainly exceptions to this!) On Tumblr, I post pictures, video, quotes, art, and I reblog a lot of content that I find interesting and intriguing. Re-blogging is incredibly easy on Tumblr. It also easily connects to Instagram so I do a bit of cross-posting between the two platforms.
Vine
Vine is Twitter’s video tool. When they launched it in January they described it as, “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.” I literally just downloaded the app this week so I’ve not yet populated it with any original content though I plan to start doing some quick videos in the next couple of week. Once your download the vine app, you’ll find me as @christanyc, the same handle as my Twitter feed.
Google+ – My account: Christa Avampato
Google pretty much runs my life – my calendars, my contacts, my email for all of my accounts, my smart phone, and my shared documents. It keeps track of where I need to go, who I need to see, and what I need to do. So it’s with a little surprise that I just can’t seem to figure out why Google+ should be important to me. I’ve read oodles of article on it and spent a fair amount of time playing around with its capabilities. It still seems rather shallow to me and not up-to-par with the steady stream brilliance that flows from Google. If you have advice on this platform, I will gladly take it!
And now…a word about Klout
On Monday I wrote an article on Klout in preparation for the ad:tech conference. (It’s already received almost 6,000 views, which is a testament to people’s curiosity about it!) Klout is a social media tools that traffic’s social influence of individuals. It’s becoming a powerful tool for brands, agencies, and individuals alike. Given its success, we are likely to see many more tools like it in the coming years. You can read my post here on Klout: http://www.allvoices.com/contributed-news/15788893-got-klout-the-meaning-behind-your-social-media-numbers
I hope this series on social media has been helpful in thinking about your own social strategies and channels. I’m always glad to answer questions, offer advice, and hear suggestions so feel free to ping me at christa (at) chasingdownthemuse (dot) com. The social media world is a lot like the lottery – you’ve gotta be in it to win it. Let’s connect!
Christa Avampato 