Over the last few days, I’ve talked about why social media is so important to me and how I think about and use my existing channels. Here are a few others that I use with less frequency and focus, though they certainly are worthy of mention:
LinkedIn – My account: Christa Avampato
I am active on LinkedIn in terms of accepting and sending connection requests. Though it’s making a lot of improvements, I still find it to be much clunkier than a lot of other platforms. Because it is a professional social network, I accept 99.9% of all connection requests. I don’t post personal information there and mostly use it when I am searching for a contact in my network at a specific company.
Tumblr – My blog: Born Into Color
Because I house my long form blog here on WordPress, I’m not 100% sure how to incorporate Tumblr into my social media strategy for my business. I certainly am having fun with it. The beauty of Tumblr is that it is incredibly easy to upload many different varieties of content. Ironically, the form of content that doesn’t seem to get as much traction on Tumblr is long-form writing like I do here on my blog. (Of course there are certainly exceptions to this!) On Tumblr, I post pictures, video, quotes, art, and I reblog a lot of content that I find interesting and intriguing. Re-blogging is incredibly easy on Tumblr. It also easily connects to Instagram so I do a bit of cross-posting between the two platforms.
Vine
Vine is Twitter’s video tool. When they launched it in January they described it as, “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.” I literally just downloaded the app this week so I’ve not yet populated it with any original content though I plan to start doing some quick videos in the next couple of week. Once your download the vine app, you’ll find me as @christanyc, the same handle as my Twitter feed.
Google+ – My account: Christa Avampato
Google pretty much runs my life – my calendars, my contacts, my email for all of my accounts, my smart phone, and my shared documents. It keeps track of where I need to go, who I need to see, and what I need to do. So it’s with a little surprise that I just can’t seem to figure out why Google+ should be important to me. I’ve read oodles of article on it and spent a fair amount of time playing around with its capabilities. It still seems rather shallow to me and not up-to-par with the steady stream brilliance that flows from Google. If you have advice on this platform, I will gladly take it!
And now…a word about Klout
On Monday I wrote an article on Klout in preparation for the ad:tech conference. (It’s already received almost 6,000 views, which is a testament to people’s curiosity about it!) Klout is a social media tools that traffic’s social influence of individuals. It’s becoming a powerful tool for brands, agencies, and individuals alike. Given its success, we are likely to see many more tools like it in the coming years. You can read my post here on Klout: http://www.allvoices.com/contributed-news/15788893-got-klout-the-meaning-behind-your-social-media-numbers
I hope this series on social media has been helpful in thinking about your own social strategies and channels. I’m always glad to answer questions, offer advice, and hear suggestions so feel free to ping me at christa (at) chasingdownthemuse (dot) com. The social media world is a lot like the lottery – you’ve gotta be in it to win it. Let’s connect!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Over the last few days, I’ve talked about why social media is so important to me and how I think about and use my existing channels. Here are a few others that I use with less frequency and focus, though they certainly are worthy of mention:
