“We have to be positive, right? What’s the alternative? Anything else is just a waste of time.” ~ Frank Warnock, my Economics professor at Darden
It’s back-to-school time and I’ve been thinking a lot about my teachers lately. I decided to reach out to them to say thank you for the incredible lessons they taught me. I wrote about my marketing professor, Robert Spekman, earlier this week and then sent him a note. Today, I want to tell you about Frank Warnock, one of my Economics professors at Darden. Frank is brilliant, but his brilliance isn’t what set him apart for me. It was his attitude.
Frank taught us the power of attitude in a class during a particularly tough case. The whole class was feeling pretty badly about the options before the main characters in the case and what they were going to have to do to save their company. Frank recognized we were going nowhere fast and to get us to buck up, he uttered the lines at the beginning of this post. They were like a lightning rod for me. These were the words I thought about all the time from 2008 – 2012 when I worked in financial services.
Attitude was, and continues to be, everything. I’ve seen it make or break so many people. My choice to be positive rather than negative, especially when it would have been so much easier to be negative, has kept me going through some very dark times.
I wrote this all out in a note to Frank and not surprisingly, he wrote back quickly. Here’s what he said:
“Hi Christa,
Wonderful to hear from you. And great to hear that you’re doing well and have found something you care about. I often think that one of the most important things Darden students need to learn is what exactly they care about, what exactly their preferences are.
I learned early on that attitude is vital. I absolutely hated a particular job about a month into it, felt that I was misunderstood by the boss, and was very close to being fired (which would have been fine with me). I then started repeating to myself over and over again, every day, “I love my job, I love my job, I love my job”. Within a week or so I forgot all about saying that…being positive helped turn everything around and more or less launched my career. Being positive is at times more difficult – it takes an extra step – but it is always the best way forward.
Best,
Frank”
Now that’s a teacher in the truest sense of the word.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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“We have to be positive, right? What’s the alternative? Anything else is just a waste of time.” ~ Frank Warnock, my Economics professor at Darden
