“Yoga is skill in action.” ~ Bhagavad Gita
As a way to build a sustainable revenue source for Compass Yoga, I’m creating a line of yoga-inspired fashions for you and your home as well as personal care products under the brand One Fine Yogi. Proceeds from this line of products will support Compass’s work to get more yoga to more people in more places. If you want to be notified about the launch this summer, please visit http://onefineyogi.com and add your name to the mailing list.
Right now I am in the midst of the design / test phase. The launch timeline is as follows:
Late June: I’ll launch the first t-shirt design. I’m working with Teespring, a start-up based in Rhode Island, to create an exclusive line of original short sale t-shirts. T-shirts will be ladies cut and made from super soft material. Short sale designs are limited editions sold for a limited amount of time. Designs will be available for 3 weeks starting in late June and you place your orders for that design during that window of time. Every 3 weeks a new design will launch. Once each design session closes, the t-shirts ordered during that window will be created as limited editions and sent directly to your mailing address. Pretty cool, eh?
Late Summer: To kick off the home fashion line, I’m creating a line of limited edition yoga-inspired wall decals and prints.
Fall: We encounter a lot of stressors in our lives so we could all use a little more pampering, right? One Fine Yogi has you covered with a line of heavenly scented bath salts and sugar scrubs to ease tension, calm the mind, and lift your spirits. Our therapeutic blends of herbs, spices, and oils infuse the highest quality salts and sugars to help bring out your glow, inside and out. Also, if you have a specific fragrance or benefit you’d like to receive from our bath salts and sugar scrubs, we can create a custom blend just for you.
I’m tremendously excited to create and share my first line of original products and to build out this brand with a mission that takes its inspiration from a practice that has brought me so many gifts. I hope you’ll share in the journey!
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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“Yoga is skill in action.” ~ Bhagavad Gita
Christa Avampato 
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