“A peacefulness follows any decision, even the wrong one.” ~ Rita Mae Brown, American writer
Decision-making can be an agonizing process. We flip-flop between choices, write pro-con lists until our hands cramp, lose sleep, and wrestle with opportunity costs of going one way or the other. However, whenever I actually make a choice, I find that a peace settles over me, regardless of the choice I make.
When I began to consider leaving my corporate job to go out on my own as a freelancer, my mind began an endless debate of “should I or shouldn’t I?” When I first started Compass Yoga and was trying to settle on the appropriate business model, I would make a choice, try it out, assess its value, and then change it until I found that a nonprofit model worked best. These were two very different processes because the stakes for each were very different. Despite the difference in the stakes, I learned so much about the process of decision-making and its effect on my psyche.
Even though I tried many different ideas with Compass, I never experienced the angst I had with making the decision to leave my corporate job. I made a number of choices early on with Compass that weren’t quite right but I never regretted any of those decisions. When it was clear that my choice wasn’t the right one, I just let it go and quickly made a different choice. With my corporate job, I took a long time to make one choice. The feeling of angst had nothing to do with the stakes; it had everything to do with the time it took me to make a choice.
We often delay decisions because we are afraid of making the wrong choice. The truth is that we can’t think our way through this process. We have to make a choice, sit with it, and see how it feels. If I can make a decision quickly and confidently, I do it. (Hint: meditation helps!) I know that no matter what the outcome, I am strong enough to change course if need be. If a quick decision isn’t possible and I really can’t see a clear path, I try this trick: I make a choice in my mind and walk around with it for a few days. That simple act lets me see how the decision sits with me, in my body and my mind. If it feels right, then I go with it. If it doesn’t, then I make another choice and start the process again.
What do you do when you have a decision to make and can’t clearly see which option is the best for you?
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA Cancel reply
