Yesterday I took a playwriting class. I started my career in theatre management so it’s a genre that I worked in and around for many years. I’d like to get back to it, but in a different way this time. I’m not sure if that means as a writer so I thought I would take this opportunity to explore the option. Also, I have a story I’d like to tell and as much as I tried to put it into narrative form, it’s meant to be seen as well as heard.
There were a lot of nuggets of knowledge in the class. I learned about dramatic structure, character development, story arc, and the role of timing. It gave me enough to get started. And that was perhaps the most valuable piece of insight.
Our instructor urged us to get going and finish as soon as possible. Dump a first draft out on the page in a month, 2 months tops. Don’t worry if it’s messy, disjointed, and rough around all of its edges. Just…get…it….out before it looses steam, before you get too scared to have the story you need to tell stare back at you. This is a time to be hasty, as hasty as humanly possible.
What’s true for playwriting is also true for so many projects in life. I firmly believe that we hold ourselves back far too often. We become so intentional, so purposeful that we lose sight of the joy found in spontaneity. We worry too much about failure, and when we’re done with that we worry too much about success. We have all kinds of reasons for not doing something we really want to do – most of them are rubbish.
There will be time to refine, time to tweak and fix and finesse. But that time is not at the start of trying something new, it’s not at the beginning of the beginning. As hard as it may be, put your perfectionism aside. Calm your mind by reminding yourself that no one has to see your first draft of anything. You don’t even need to tell anyone you’re creating a first at all. Just begin. Start. Try. Play. Make a mess. Now. There is no time like the present.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Yesterday I took a playwriting class. I started my career in theatre management so it’s a genre that I worked in and around for many years. I’d like to get back to it, but in a different way this time. I’m not sure if that means as a writer so I thought I would take this opportunity to explore the option. Also, I have a story I’d like to tell and as much as I tried to put it into narrative form, it’s meant to be seen as well as heard.
