“Art is not what you see, but what you make others see.” ~ Edgar Degas
I believe in the deep healing of art. I didn’t always believe that. I knew it was healing for me but for a long time I thought my work in the arts was frivolous, self-indulgent, and a waste of time. How time changes and teaches us!
In the 8 years since I left professional theatre management, I have not missed it. The impossibly long hours, the stress and pressure, the constant hustle. Even when you have a job in that business, you’re always looking for work because a gig is gone in the blink of an eye. But I miss it now, in a very deep and passionate way.
More and more, I have thought about trying my hand at it again now that I have a bit more business experience under my belt and a few more lines of time around my eyes. This time I won’t be creating the environment for art for my own sake, but for the sake of others.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
2 thoughts on “Leap: Why Create Art?”
Christa, If you are the one who responded to the NYT article today, please go back and read my comment. I know of something inexpensive which will really help you. Best wishes, Gloria
Hi Gloria – thanks for much for your reply. I use Afterbite as well and have been very impressed by it. I was recently without it and the reaction was awful so I’ve committed to always keeping a tube of it on-hand with me wherever I go. Thanks for confirming that it works well for you, too.
Christa Avampato 
Christa, If you are the one who responded to the NYT article today, please go back and read my comment. I know of something inexpensive which will really help you. Best wishes, Gloria
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Hi Gloria – thanks for much for your reply. I use Afterbite as well and have been very impressed by it. I was recently without it and the reaction was awful so I’ve committed to always keeping a tube of it on-hand with me wherever I go. Thanks for confirming that it works well for you, too.
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